Professional copywriter Cassidy Grigg, arms crossed, standing in front of a plain white background.

MY WORK

I’m Cassidy Grigg — a copywriter + email marketer.

I’ve spent 8+ years in SaaS marketing, helping brands:

  • Turn free trials into paid users

  • Simplify complex products and services

  • Launch new features, products, and tools

  • Boost feature adoption and upgrades

  • Plan + create email campaigns that build relationships beyond a single sale

Here’s a peek at my work.

CASE STUDY

46% revenue increase through strategic email marketing

I built an automated email system that turned intro students into committed members — solving a dance studio's biggest challenge of converting trial customers into long-term paying clients.

RESULTS:

  • 46% year-over-year revenue increase ($141K → $206K)

  • 34% growth in customer base

  • 38% increase in repeat customers

Read the full case study →

CASE STUDY

More qualified free trials through a complete lead magnet funnel

I created an end-to-end funnel (emails, landing page, video script, and follow-up sequence) that let prospects experience Ontraport's product value before committing to a trial—reducing friction and increasing trial quality.

RESULTS:

  • Became one of Ontraport's primary lead generation assets

  • Reduced sales team involvement while maintaining trial quality

  • Funnel is still live and actively generating trials today

Read the full case study →

SPEC PROJECT

How I'd fix Notion's "blank page paralysis" onboarding to increase conversion

I audited Notion's 20-email onboarding sequence and rewrote the first three emails to guide users toward quick wins and activation milestones — instead of overwhelming them with AI features they didn't sign up for.

KEY IMPROVEMENTS:

  • Focused on user outcomes, not feature education.

  • Prioritized the right power features (linked databases, not AI meeting notes).

  • Added multiple learning paths based on user preference.

  • Included objection handling and urgency that the original sequence lacked.

Read the full spec project →

How to work together

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What my clients say:

  • “Cassidy has become an indispensable part of our team at Seventh Dimension Dance. She has made key improvements to our website and increased traffic to our studio with her marketing emails. Cassidy always has new ideas to keep our marketing fun & fresh!”

    — Venessa Zulucky | Business Manager, Seventh Dimension Dance 

  • “Cassidy will pay special care to treat your business like her own, because she genuinely wants to see it grow and thrive!”

    Caitlin Carlson | Marketer & HR professional, Ontraport

  • "Cassidy is the one you should trust with your website's content by all standards! ... She helped make the vision for my business a reality."

    Chase Avery | Founder, Avery Automations

  • “Cassidy is creative, strategic and thoughtful in her approach to content - always ensuring each piece aligns with its greater purpose and is compelling for the intended audience.”

    Angela Fornelli | VP Marketing, Ontraport

  • "Cassidy is a powerhouse, consistently delivering high-quality work and thoughtful responses and insights. She is an amazing asset to our team and the company!”

    Molly Thompson | Digital advertising strategist