👋 I’m Cassidy, a copywriter and digital content specialist
I create interesting, relatable, addictive marketing content that makes a real impact — from sparking ideas to driving action.
In my 7+ years of experience, I’ve worked with…
SaaS companies
Dance studios
Stand-up comedians
Ecommerce brands
Service providers
And everything in between.
Here’s a peek at my work. Enjoy!
Email + SMS samples
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Special offer series
A four-email series promoting a New Year’s special offer for a pole dance studio.
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Weekly newsletter
3 weekly newsletters for a business and marketing automation software company.
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Re-engagement campaign
A 3-email series for a dance studio that invites past dancers to return for a class.
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Subscriber welcome funnel
5 emails and 2 SMS messages for a dance studio to welcome new subscribers and nurture them toward their first class.
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Upsell offers
6 emails for a dance studio that upsell students to class packages and memberships.
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Lead magnet funnel
A 3-email series for a SaaS company that pitches a free demo, welcomes new leads, and follows up right away.
Published blogs + articles
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5 reasons to replace your static website
A technical blog article for a SaaS company that promotes its new website building feature.
October 2024
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Want happy customers? Start with your team.
A ghostwritten article for the President of a SaaS company to share tips for improving employee satisfaction.
May 2022
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How to retarget on Facebook in a post-iOS14.5 world
A blog article for a SaaS company that shares tips for launching highly-targeted Meta ads.
November 2021
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Survey results: Technology trends in small business 2021
A ghostwritten article for a SaaS CEO revealing survey results on how businesses use tech.
September 2021
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It's thyme for a change
A sassy opinion piece written for an Arts & Culture magazine about gardening and community.
January 2019
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Expert tips for your next marketing campaign
A blog article for a SaaS company that shares marketing tips from subject matter experts.
February 2021
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Ruff Morning: A far-fetched tail of a good boy
A creative article written for an Arts & Culture magazine that tells the story of a dog.
September 2018
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Come up smiling
A personality profile written for an Arts & Culture magazine to highlight the importance of mental health in universities.
January 2019
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Letters from the editor
3 issues’ worth of letters from the editor at WORD Magazine, where I served as editor in chief.
September 2018-September 2019
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Content by Cass blog
The entire library of blog articles from Content by Cass, including educational content, how-to articles, opinion pieces, listicles, and more.
March 2025-present
Sales content
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Lead magnet landing page
A landing page for a SaaS company promoting a free demo of their customer portal builder.
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Competitor comparison
A side-by-side comparison of a SaaS company’s website builder vs. WordPress.
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Sales page for done-with-you services
A main navigation page that describes and promotes done-for-you services for a SaaS company’s high-ticket users.
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SaaS feature sales page
A sales page that simplifies and promotes a SaaS product’s reporting features to drive free trials and user adoption.
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Software comparison
A feature-by-feature breakdown of a SaaS company’s marketing automation tools compared to ActiveCampaign’s.
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Technical feature sales page
A page that outlines a SaaS platform’s technical API capabilities in a way that’s digestible, outcome-focused, and sales-oriented.
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CRM product comparison
A breakdown of how a CRM platform stacks up against a major competitor, Keap.
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Case study website
A mini-website for a SaaS company that shows off examples of what users have accomplished with their product.
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SaaS product comparison
A breakdown of how a SaaS platform’s automation features compare to HubSpot’s.
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Sales-oriented blog post
A Content by Cass blog post that highlights the importance of hiring a professional copywriter.
Educational content
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Online course home page
A home page for Ontraport University, an online course library that teaches Ontraport users how to use the software.
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How-to blog article on content marketing
A Content by Cass blog article about how to find new customers in your own backyard.
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Marketing course section page
A page that breaks down each lesson included in a marketing course for a SaaS company.
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Educational listicle
A Content by Cass blog article that shares 5 ways to get the most from a small marketing budget.
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Scripted video lesson
A scripted lesson outlining best practices for email deliverability in marketing, including a lesson description and related resources.
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Do's and don'ts article
A Content by Cass blog article that lists the biggest do’s and don’ts of writing with AI.
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How-to introduction video
A scripted video for a SaaS company that introduces a free demo, explains what it includes, and provides steps on how to use it.
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Strategy advice article
A Content by Cass blog article that outlines the biggest SEO content strategy mistakes and how to fix them.
What my clients say
Want to get in on the action?
Create content that sells for you — with just 5 minutes per week.
Join my weekly newsletter for regular tips, case studies, and strategies for your copy and content.
You’ll get:
Actionable advice you can use right away
Quick, skim-friendly insights you can digest with minimal effort
Links to free resources that make it easy to get ‘er done
This isn’t a weekly pitch to buy from me — it’s about sharing info that supports YOUR goals.