Conversion-focused messaging that turns traffic into leads + sales
I find + fix messaging gaps that drain revenue for established service businesses.
Most of the businesses I work with already get plenty of traffic and inquiries.
But something could be better — they just aren’t sure what. They say things like:
“My website gets visits, but inquiries aren’t as strong or as qualified as I’d like.”
“We’re ‘doing marketing,’ but I’m not sure what’s actually working.”
“Leads are coming in… but they aren’t the ones we’re really after.”
“I'd rather not invest more in ads, SEO, content, etc., because something already feels off.”
My job is to find the gaps between visibility, clarity, and action — and help you fix them before you pile on more marketing.
SERVICES
Start with clarity.
Then decide what to add, fix, or scrap.
MOST POPULAR
✔️ Messaging & Conversion Audit
Diagnose where leads drop off in your funnel between discovery and conversion.
This is a deep-dive review of your website, messaging, and conversion flow to find out:
Where prospects are getting confused, stuck, or dropping off
What’s weakening trust or diluting your value
Which pages, messages, or funnel steps to fix first for better leads and conversions
You’ll walk away with clear priorities and specific recommendations. I’ll give you a plan you can act on right now — whether you implement it with me or not.
Best for: Established service businesses getting traffic or inquiries, but not enough results.
LIGHTER CHOICE
🔥 Copy Roast (AKA, Messaging Diagnostic)
Get a detailed, direct breakdown of what’s helping or hurting conversions in a key asset.
I’ll review one key asset — like a homepage, landing page, sales page, or email sequence — and give you:
Direct, actionable feedback
Recommendations on what to change, what to cut, and what to clarify
Clarity about why certain sections aren’t pulling their weight
If you don’t need a full audit yet, this is a faster way to get clarity. We'll focus on a single step of your conversion process (not the whole thing).
Best for: Teams who know something feels off and want a second set of eyes before investing further.
Not sure which option makes sense?
Book a quick intro call, and I’ll point you in the right direction.
WHY ME?
I’m not here to make your marketing louder.
I’m here to make it work better.
Lots of marketing agencies will say your business needs more ideas, content, or platforms.
But you actually need someone to step back, see the whole system, and say: “Here’s what matters — and here’s what doesn’t.”
That’s my role.
I help you:
Clarify what you sell.
Align messaging across your website, email marketing, and acquisition channels.
Spot conversion leaks that are easy to miss when you’re too close to the business
Get higher-quality leads and sales from the visibility you already have.
I’ve spent over 8 years doing this. I won’t hand you generic best practices or templated advice — because ChatGPT can give that to you for free.
Everything I do is specific to your business and grounded in real customer behaviors.
If your business works, but marketing feels harder than it should, we’ll be a great fit.
My focus areas
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Language and positioning for new products and services that get attention from the right people
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Pages, messages, and forms that convert when your ideal prospects see them
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Engagement, personality, and conversions from your initial welcome to driving repeat business
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Search results, sites, and email marketing that work together seamlessly to keep your pipeline moving
Feedback that speaks for itself
“Cassidy has become an indispensable part of our team.
She has made key improvements to our website and increased traffic to our studio with her marketing emails.”
Venessa Zalucky | Seventh Dimension Dance Studio
“Cassidy is an expert in all things content.
… She'll pay special care to treat your business like her own, because she genuinely wants to see it grow and thrive.”
Caitlin Carlson | Ontraport
Time to see what’s holding you back…
And start filling the gaps that are costing you conversions.
Ready to find your gaps, align your messaging, and see more results from the traffic you’re getting?
Pick the best starting point:
Identify leaks, prioritize fixes, and get a plan that’s designed just for you.
Get a detailed diagnosis to see what’s helping or hurting conversion in a single asset.
Book a quick 30-min chat to see where I can help you move the needle.
Free resources
Whether or not you’re ready to work together — these will get you moving in the right direction.
The blog
Honest and actionable advice for your brand, content, copy, and more.
The newsletter
“Sloppy Copy” — my weekly breakdown of humiliating stories that taught the best marketing lessons.
My work
Everything I’ve ever written — including websites, articles, email campaigns, and more.