Services

If you want results right away: Pick a quick fix or small starter package.

If you need help with a project: Pick a hands-on package that fits your goals.

If you’re looking for long-term support: I’ll create a custom ongoing retainer, just for you.

Not sure what you need right now?

Book a discovery call

FAST RESULTS, LOW COMMITMENT

Quick-win services

For solopreneurs and small businesses who want professional copy without the wait, overwhelm, or full-service price tag.

🪩 Copy clarity session

A 60-minute 1:1 session to review and refine your copy

Get clear, actionable feedback on your website, sales page, or emails — and walk away knowing exactly what works, what doesn’t, and how to fix it.

Who it’s for: DIYers, business owners on a budget, and anyone who wants to get unstuck fast

Turnaround: 3 days

Price: $297

Book now

⚡️ Minimum-viable copy kit

A lean content strategy + ready-to-use copy

Show up online without burning out with a lean content plan, basic brand guide, and plug-and-play copy you can start using immediately.

Who it’s for: Small businesses, solos, and founders who want a clear strategy and copy to match

Turnaround: 7-10 days

Price: $997

Book now

🔎 Google Business Profile

A polished, fully-optimized profile for local growth

Refine your Google Business Profile with keyword-rich descriptions, services, and posts that help you rank higher in local searches and turn views into customers.

Who it’s for: Local businesses, service providers, and shops who want to attract local buyers

Turnaround: 5 days

Price: $297

Book now

💻 One-page website copy

A simple, compelling website in one scroll

Launch a one-page website that communicates your value, builds trust, and converts visitors to create a polished online presence fast.

Who it’s for: New business owners, solopreneurs, or small businesses with one main offer

Turnaround: 5 days

Price: $747

Book now

HANDS-ON COPYWRITING AND EDITING

Custom projects

For businesses who want polished copy + strategy from start to finish.

Done-with-you copy

Expert strategy + editing without the full-service commitment.

Write your copy in-house (or use AI) — then give it to me to refine, optimize, and make sure it connects and converts.

What’s included:

  • Strategy session to align on goals + message

  • Templates, positioning tips, and copy examples to guide your writing

  • 2 rounds of revisions for each piece

  • Ongoing check-ins to keep everything on track

Timeline: Based on project size

Price: Starts at $1,000 (varies based on project size)

Let's talk

Done-for-you copy

Copy written for you, from blank page to launch-ready content.

Focus on running your business — while I handle the research, writing, and revisions for your project.

What’s included:

  • Kickoff call to nail down goals + content brief

  • Audience + competitor research

  • Complete copywriting for your project

  • 2 rounds of revisions for each piece

Timeline: Based on project size

Price: Starts at $1,000 (varies based on project size)

Let's talk

LONG-TERM GROWTH

Ongoing support

For consistent copy + content strategy you can count on, month after month.

(Limited availability)

Stay ahead of the content scramble with a partner who knows your brand, keeps your messaging sharp, and makes sure your copy pulls its weight long-term.

What’s included:

  • Monthly copy deliverables tailored to your needs

  • Monthly check-ins + quarterly strategy refresh

  • 1 round of revisions for every deliverable

  • Priority access when you need fast support

Timeline: Monthly or quarterly retainer

Price: Customized for your needs

Let's talk

My specialties

All services can be applied to any type of copy you need:

Website content

Things like: Writing a new website, refreshing existing copy, adding new pages, rebranding, on-page SEO or AIO

Email marketing content

Things like: Writing evergreen campaigns, creating sequences for launches or seasonal sales, refreshing outdated emails

Blogs, case studies, and long-form copy

Things like: Writing SEO/AIO-focused articles, launching sales-focused case studies, creating ebooks and lead magnets

LinkedIn content

Things like: Optimizing your profile bio and about section, establishing your brand voice, ghostwriting posts, managing engagement

What clients say:

  • “Cassidy will pay special care to treat your business like her own, because she genuinely wants to see it grow and thrive!”

    Caitlin Carlson | Marketer & HR professional, Ontraport

  • "Cassidy is the one you should trust with your website's content by all standards! ... She helped make the vision for my business a reality."

    Chase Avery | Founder, Avery Automations

  • “Cassidy is creative, strategic and thoughtful in her approach to content - always ensuring each piece aligns with its greater purpose and is compelling for the intended audience.”

    Angela Fornelli | VP Marketing, Ontraport

  • "Cassidy is a powerhouse, consistently delivering high-quality work and thoughtful responses and insights. She is an amazing asset to our team and the company!”

    Molly Thompson | Digital advertising strategist

Let’s make your content your most profitable asset

It’s time to stop waiting for the “right time” to get started.

Ready to make real progress toward big goals? Share some info below and let’s make some magic happen.

Don’t want to wait?

Click below to book a quick call. You can get a feel for who I am, tell me about your goals, and see which service is right for you — no strings attached.

Let's chat

Embrace your sloppy side

Planning and writing marketing content is messy. Chaotic. Constantly changing.

Sloppy Copy is a newsletter for people like you — who know the process doesn't always look pretty... but can still lead to something mind-blowing that gets real results.

Ready for embarrassing tales, marketing fails, and a glimpse at the real, unfiltered process of making content work?

All I need is your email. 👇

It’s like having a super-chill copywriter friend who shares her most embarrassing moments and gives you free advice.

FAQs

  • Each service is custom-priced based on the type of content and the scope of your project. Once I learn more about your project and goals, I’ll be able to provide a more detailed quote.

    However, here are some ballpark ranges for reference:

    1:1 copy day: $450 (flat rate)

    Done-with-you copy:

    • Websites: $1,000-2,000 base

    • Email marketing: $1,000-1,800 base

    • Blogs, articles, case studies: $800-1,500 base

    • LinkedIn: $900-1,800 base

    Done-for-you copy:

    • Websites: $2,500-6,000 base

    • Email marketing: $2,000-4,500 base

    • Blogs and articles: $400-750 per article base

    • Case studies: $1,200-2,500 each base

    • LinkedIn: $1,500-3,500 per month base

    Ongoing support:

    • Websites: $1,500-3,000/mo base

    • Email marketing: $1,000-2,500/mo base

    • Blogs, articles, case studies: $1,500-3,500/mo (based on volume)

    • LinkedIn: $1,500-3,500/mo (based on volume)

    These prices do not include paid add-ons.

  • These offerings provide a framework to get started, but I always adapt my copywriting services to your unique needs. If you’re interested in something that isn’t covered above, I’m still happy to help out.

    Simply send a message or book a free discovery call to talk it over.

  • I’ve written copy for basically any marketing asset you can think of — from social media to courses and paid ads — but here are my top specialties:

    • Website copywriting

    • Landing page copywriting

    • Email marketing copywriting

    • Newsletter copywriting

    • Blogs, case studies, and long-form content

    • LinkedIn ghostwriting

    • Content optimization

  • Ah, I could talk all day about this one. Let’s have a little fun here.

    We’ll prompt ChatGPT with this: “I have you. Why do I need to even hire a professional copywriter or content writer?”

    ChatGPT says:

    “While I can certainly provide valuable assistance in content creation, there are several reasons why you might still want to consider hiring a human copywriter or content writer:

    1. Creativity and originality: Human writers possess unique perspectives, experiences, and emotions that contribute to their creativity and originality. While I can generate ideas and content, my output is based on existing data, which might not always offer the same level of innovation or freshness.

    2. Context and cultural understanding: As an AI, my knowledge is limited to the information I have been trained on. A human writer is better equipped to understand cultural nuances, evolving trends, and complex social issues that may be relevant to your content.

    3. Tailored content: A human writer can better understand your specific needs and preferences. They can engage in a dialogue to understand your brand voice and target audience, ensuring that your content resonates with your readers.

    4. Ethical considerations: The use of AI-generated content can raise ethical concerns about originality, data privacy, and potential biases. Employing a human writer mitigates these concerns and ensures that your content is created with transparency and responsibility.

    5. Adaptability: Human writers can more easily adapt their writing style, tone, and approach to cater to various types of content and target audiences. While I can mimic different styles, my ability to adapt might not be as nuanced as a human writer.

    6. Collaboration: Working with a human writer allows for a collaborative process, which can lead to the development of stronger content. They can provide valuable insights, brainstorm ideas, and offer constructive feedback to improve your content.

    In conclusion, while I can be a valuable tool for content generation, there are still advantages to working with a human copywriter or content writer. By leveraging the unique strengths of both AI and humans, you can create more effective and engaging content.”

    Plus, ChatGPT missed one crucial detail: AI-generated copy is fair use and cannot be copyrighted. The only way to truly own your content is to hire a human to write it.

  • Yes! Check out my ongoing support package above to learn more.

  • Yes! My “Fix your website in 5 days” mini-course is a free, quick way to optimize your website content.

    Click here to learn more and get it in your inbox.

  • Absolutely. All my packages are fully customizable and include a la carte add-ons.

    Here are some examples:

    For websites:

    • Additional pages

    • SEO/AIO research and implementation

    • Design and web development (I have some awesome experts you can choose include in your project)

    • Brand messaging and style guides

    For email marketing:

    • Additional emails/funnels

    • Implementation of your email copy

    • Extra revisions

    For blogs, case studies, and long-form content:

    • Longer articles

    • Additional articles

    • SEO research, strategy, and implementation

    • Interviews with customers or subject matter experts

    For LinkedIn:

    • Additional posts

    • Additional profiles

    • Engagement and DM management

    • Posting (in addition to writing)

    • Personal branding strategy

    If you’re interested in adding to your package, we can chat about your specific needs in your free discovery call

  • I’m happy to help! While my full website writing services are typically a big lift for newer businesses, my done-with-you copy package might be the perfect fit for you.

    You can work with me to nail down your messaging, positioning, brand voice, and website structure — then write the copy yourself, alongside your team, or with the help of an AI copywriting tool.

    From there, I’ll edit and polish your copy to make sure the final product looks great.

    It’s perfect as an affordable, collaborative alternative to full copywriting services.

  • LinkedIn is the only social media platform I provide services for.

    If you need support with Instagram, TikTok, Facebook, or any other social platform, I’d be happy to connect you with a social media expert in my network.

  • Anyone can Google some ideas and write their own copy for their website, email marketing, and more. In fact, it’s one of the things a lot of us are reluctant to outsource early on.

    But here’s what I’ve heard from clients who tried that approach:

    • It wasted their time. Sure, you aren’t spending money on outsourcing — but you are spending your own time, which is your most valuable resource. Instead of working with customers and planning what’s next for your business, you end up at your desk creating content that you hope will bring results. That’s no fun for anyone.

    • The ROI was weaker. It takes years of trial-and-error before you can confidently create strategies and copywriting that get results (I speak from experience). By outsourcing to a professional copywriter, you guarantee that everything you invest is based on proven, data-backed strategies that have worked for businesses like yours.

    • It delayed their growth. If you know your web and email marketing content are important — but you don’t have the time to figure it out yourself — you procrastinate. You think you’ll tackle it after your busy season, or when you hit your next revenue goal. But this is the type of work that can make a real impact on your bottom line — the longer it stays on your back burner, the longer it’ll be before you start improving results.

  • I do not personally offer design or web development services. However, both are available as an add-on!

    I work with several designers and developers who know their stuff. If that’s something you need as part of your copywriting service, I’m happy to bring them on board.

  • Content marketing refers to any kind of content that builds awareness, trust, and authority for your brand — but isn’t trying to sell directly. That can include things like blog posts, email newsletters, your “about” page, or email campaigns designed to welcome new customers. Typically, content marketing is about the long game.

    Copywriting, on the other hand, centers around one goal: to sell your stuff. It includes copy designed to drive action, like product and service descriptions on your site, sales pages, email offers and promotions, or paid social media ads. 

    I specialize in both content marketing and copywriting — meaning I cater to the entire customer lifecycle, from awareness to purchase and beyond.

  • An email funnel is a series of emails designed to guide your leads or customers toward a specific action. They can range from 5 emails to 25+, depending on your brand, audience, and specific goals. 

    Once someone shares their email address with you, you can use all kinds of email funnels to drive results throughout the rest of the customer lifecycle. For example:

    • Awareness: Send a regular newsletter with useful tips and information to attract new subscribers and help them get to know you.

    • Consideration: Send a series of emails that nurture new leads toward a purchase by providing value and showing how you can solve their problems.

    • Conversion: Send a special offer or discount that gives leads a final push to make a purchase.

    • Loyalty: Send a series of emails to welcome new customers, answer common FAQs, and share information to help them get the most from their purchase.

    • Retention: Send a series of emails to customers who drift away to encourage them to come back and buy again.

    • Referral: Send a BOGO discount that gives your existing customers a reason to tell their friends about you.

  • I’m a big supporter of small businesses, and I’d love to find a way to help. If my prices offered aren’t realistic for you right now, send me a message detailing what you need and what a comfortable budget would look like. Let’s see what we can do! 

  • Yes — I offer a special price for nonprofits, charities, and NGOs. If that’s you, please reach out for more information.