How I can help

Websites | Email | LinkedIn | Blogs | Case studies | Long-form copy



Not sure what you need right now?

🪩 1:1 Copy day

Meet for 90 minutes and walk away with a game plan.

For business owners and marketing leaders who want expert recommendations before diving into a marketing project, rebrand, or launch.

Use it for:

  • Website content

  • Email marketing

  • LinkedIn

  • Blogs, case studies, and long-form content

Includes:

  • A pre-meeting questionnaire to fill me in about your brand, project, and goals

  • A 90-minute video call where you’ll get recommendations on strategy, messaging, copy, and more

  • A full summary of what we talked about, my recommendations, and next steps for you and your team

Turnaround: 24 hours

Price: $450

🤝 Done-with-you copy

Get quality content without full-service copywriting

For business owners and marketing teams who write their own copy — but want to collaborate with an expert to strategize, edit, and make sure it’s ready to convert.

Use it for:

  • Website content

  • Email marketing

  • LinkedIn

  • Blogs, case studies, and long-form content

Includes:

  • An initial strategy meeting to tell me about your goals, roadblocks, and content plan

  • Expert strategy on your positioning, message, brand voice, and copy — including templates and examples

  • 2 rounds of detailed edits for every piece of content your team produces

  • Regular check-in calls to share feedback and stay on the same page

Turnaround: 4-6 weeks, depending on project scope

Price: Starts at $1,000

Add-ons available: Additional content, on-page SEO/AIO research, additional revisions, and more

✔️ Done-for-you copy

Get the whole shebang — from research to final copy.

For business owners and marketing leaders who want fully-polished, ready-to-launch content without lifting a finger.

Use it for:

  • Website content

  • Email marketing

  • LinkedIn

  • Blogs, case studies, and long-form content

Includes:

  • A strategy kickoff call to establish your content brief and share your goals

  • Audience + competitor research to base your copy on what works (not just what sounds good)

  • Full copywriting for everything included in your content brief

  • 2 rounds of revisions based on your feedback

Turnaround: Varies based on project scope

Price: Starts at $1,500

Add-ons available: Copy implementation, additional content, on-page SEO/AIO, additional revisions, and more

🔥 Ongoing support

Take copywriting off your plate beyond a single project.

For business owners and marketing leaders who want continuous optimization, fresh copy, and campaign support to keep results growing.

Use it for:

  • Website content

  • Email marketing

  • LinkedIn

  • Blogs, case studies, and long-form content

Includes:

  • Predefined monthly deliverables — for a single channel or a mix of website, email, long-form content, and/or LinkedIn

  • Monthly check-ins to stay aligned and make adjustments if needed

  • 1 round of revisions for every piece of content you receive

  • Quarterly performance review and strategy refresh to keep your growth on track

  • Priority access to make sure your long-term content is doing its job

Price: Starts at $1,500 per month

Add-ons available: Copy implementation, additional content, on-page SEO/AIO, additional revisions, and more

My specialties

All services can be applied to any type of copy you need:

Website content

Things like: Writing a new website, refreshing existing copy, adding new pages, rebranding, on-page SEO or AIO

Email marketing content

Things like: Writing evergreen campaigns, creating sequences for launches or seasonal sales, refreshing outdated emails

Blogs, case studies, and long-form copy

Things like: Writing SEO/AIO-focused articles, launching sales-focused case studies, creating ebooks and lead magnets

LinkedIn content

Things like: Optimizing your profile bio and about section, establishing your brand voice, ghostwriting posts, managing engagement

A note on pricing:

All prices listed above reflect the starting cost only. Prices will vary depending on content type, project scope, and any add-ons you choose to include.

What clients say:

  • “Cassidy will pay special care to treat your business like her own, because she genuinely wants to see it grow and thrive!”

    Caitlin Carlson | Marketer & HR professional, Ontraport

  • "Cassidy is the one you should trust with your website's content by all standards! ... She helped make the vision for my business a reality."

    Chase Avery | Founder, Avery Automations

  • “Cassidy is creative, strategic and thoughtful in her approach to content - always ensuring each piece aligns with its greater purpose and is compelling for the intended audience.”

    Angela Fornelli | VP Marketing, Ontraport

  • "Cassidy is a powerhouse, consistently delivering high-quality work and thoughtful responses and insights. She is an amazing asset to our team and the company!”

    Molly Thompson | Digital advertising strategist

Let’s make your content your most profitable asset

It’s time to stop waiting for the “right time” to get started.

Ready to make real progress toward big goals? Share some info below and let’s make some magic happen.

Don’t want to wait?

Click here to book a free discovery call with me. We’ll say hello, chat about your goals, and see how I can help.

Embrace your sloppy side

Planning and writing marketing content is messy. Chaotic. Constantly changing.

Sloppy Copy is a newsletter for people like you — who know the process doesn't always look pretty... but can still lead to something mind-blowing that gets real results.

Ready for embarrassing tales, marketing fails, and a glimpse at the real, unfiltered process of making content work?

All I need is your email. 👇

It’s like having a super-chill copywriter friend who shares her most embarrassing moments and gives you free advice.

FAQs

  • Each service is custom-priced based on the type of content and the scope of your project. Once I learn more about your project and goals, I’ll be able to provide a more detailed quote.

    However, here are some ballpark ranges for reference:

    1:1 copy day: $450 (flat rate)

    Done-with-you copy:

    • Websites: $1,000-2,000 base

    • Email marketing: $1,000-1,800 base

    • Blogs, articles, case studies: $800-1,500 base

    • LinkedIn: $900-1,800 base

    Done-for-you copy:

    • Websites: $2,500-6,000 base

    • Email marketing: $2,000-4,500 base

    • Blogs and articles: $400-750 per article base

    • Case studies: $1,200-2,500 each base

    • LinkedIn: $1,500-3,500 per month base

    Ongoing support:

    • Websites: $1,500-3,000/mo base

    • Email marketing: $1,000-2,500/mo base

    • Blogs, articles, case studies: $1,500-3,500/mo (based on volume)

    • LinkedIn: $1,500-3,500/mo (based on volume)

    These prices do not include paid add-ons.

  • These offerings provide a framework to get started, but I always adapt my copywriting services to your unique needs. If you’re interested in something that isn’t covered above, I’m still happy to help out.

    Simply send a message or book a free discovery call to talk it over.

  • I’ve written copy for basically any marketing asset you can think of — from social media to courses and paid ads — but here are my top specialties:

    • Website copywriting

    • Landing page copywriting

    • Email marketing copywriting

    • Newsletter copywriting

    • Blogs, case studies, and long-form content

    • LinkedIn ghostwriting

    • Content optimization

  • Ah, I could talk all day about this one. Let’s have a little fun here.

    We’ll prompt ChatGPT with this: “I have you. Why do I need to even hire a professional copywriter or content writer?”

    ChatGPT says:

    “While I can certainly provide valuable assistance in content creation, there are several reasons why you might still want to consider hiring a human copywriter or content writer:

    1. Creativity and originality: Human writers possess unique perspectives, experiences, and emotions that contribute to their creativity and originality. While I can generate ideas and content, my output is based on existing data, which might not always offer the same level of innovation or freshness.

    2. Context and cultural understanding: As an AI, my knowledge is limited to the information I have been trained on. A human writer is better equipped to understand cultural nuances, evolving trends, and complex social issues that may be relevant to your content.

    3. Tailored content: A human writer can better understand your specific needs and preferences. They can engage in a dialogue to understand your brand voice and target audience, ensuring that your content resonates with your readers.

    4. Ethical considerations: The use of AI-generated content can raise ethical concerns about originality, data privacy, and potential biases. Employing a human writer mitigates these concerns and ensures that your content is created with transparency and responsibility.

    5. Adaptability: Human writers can more easily adapt their writing style, tone, and approach to cater to various types of content and target audiences. While I can mimic different styles, my ability to adapt might not be as nuanced as a human writer.

    6. Collaboration: Working with a human writer allows for a collaborative process, which can lead to the development of stronger content. They can provide valuable insights, brainstorm ideas, and offer constructive feedback to improve your content.

    In conclusion, while I can be a valuable tool for content generation, there are still advantages to working with a human copywriter or content writer. By leveraging the unique strengths of both AI and humans, you can create more effective and engaging content.”

    Plus, ChatGPT missed one crucial detail: AI-generated copy is fair use and cannot be copyrighted. The only way to truly own your content is to hire a human to write it.

  • Yes! Check out my ongoing support package above to learn more.

  • Yes! My “Fix your website in 5 days” mini-course is a free, quick way to optimize your website content.

    Click here to learn more and get it in your inbox.

  • Absolutely. All my packages are fully customizable and include a la carte add-ons.

    Here are some examples:

    For websites:

    • Additional pages

    • SEO/AIO research and implementation

    • Design and web development (I have some awesome experts you can choose include in your project)

    • Brand messaging and style guides

    For email marketing:

    • Additional emails/funnels

    • Implementation of your email copy

    • Extra revisions

    For blogs, case studies, and long-form content:

    • Longer articles

    • Additional articles

    • SEO research, strategy, and implementation

    • Interviews with customers or subject matter experts

    For LinkedIn:

    • Additional posts

    • Additional profiles

    • Engagement and DM management

    • Posting (in addition to writing)

    • Personal branding strategy

    If you’re interested in adding to your package, we can chat about your specific needs in your free discovery call

  • I’m happy to help! While my full website writing services are typically a big lift for newer businesses, my done-with-you copy package might be the perfect fit for you.

    You can work with me to nail down your messaging, positioning, brand voice, and website structure — then write the copy yourself, alongside your team, or with the help of an AI copywriting tool.

    From there, I’ll edit and polish your copy to make sure the final product looks great.

    It’s perfect as an affordable, collaborative alternative to full copywriting services.

  • LinkedIn is the only social media platform I provide services for.

    If you need support with Instagram, TikTok, Facebook, or any other social platform, I’d be happy to connect you with a social media expert in my network.

  • Anyone can Google some ideas and write their own copy for their website, email marketing, and more. In fact, it’s one of the things a lot of us are reluctant to outsource early on.

    But here’s what I’ve heard from clients who tried that approach:

    • It wasted their time. Sure, you aren’t spending money on outsourcing — but you are spending your own time, which is your most valuable resource. Instead of working with customers and planning what’s next for your business, you end up at your desk creating content that you hope will bring results. That’s no fun for anyone.

    • The ROI was weaker. It takes years of trial-and-error before you can confidently create strategies and copywriting that get results (I speak from experience). By outsourcing to a professional copywriter, you guarantee that everything you invest is based on proven, data-backed strategies that have worked for businesses like yours.

    • It delayed their growth. If you know your web and email marketing content are important — but you don’t have the time to figure it out yourself — you procrastinate. You think you’ll tackle it after your busy season, or when you hit your next revenue goal. But this is the type of work that can make a real impact on your bottom line — the longer it stays on your back burner, the longer it’ll be before you start improving results.

  • I do not personally offer design or web development services. However, both are available as an add-on!

    I work with several designers and developers who know their stuff. If that’s something you need as part of your copywriting service, I’m happy to bring them on board.

  • Content marketing refers to any kind of content that builds awareness, trust, and authority for your brand — but isn’t trying to sell directly. That can include things like blog posts, email newsletters, your “about” page, or email campaigns designed to welcome new customers. Typically, content marketing is about the long game.

    Copywriting, on the other hand, centers around one goal: to sell your stuff. It includes copy designed to drive action, like product and service descriptions on your site, sales pages, email offers and promotions, or paid social media ads. 

    I specialize in both content marketing and copywriting — meaning I cater to the entire customer lifecycle, from awareness to purchase and beyond.

  • An email funnel is a series of emails designed to guide your leads or customers toward a specific action. They can range from 5 emails to 25+, depending on your brand, audience, and specific goals. 

    Once someone shares their email address with you, you can use all kinds of email funnels to drive results throughout the rest of the customer lifecycle. For example:

    • Awareness: Send a regular newsletter with useful tips and information to attract new subscribers and help them get to know you.

    • Consideration: Send a series of emails that nurture new leads toward a purchase by providing value and showing how you can solve their problems.

    • Conversion: Send a special offer or discount that gives leads a final push to make a purchase.

    • Loyalty: Send a series of emails to welcome new customers, answer common FAQs, and share information to help them get the most from their purchase.

    • Retention: Send a series of emails to customers who drift away to encourage them to come back and buy again.

    • Referral: Send a BOGO discount that gives your existing customers a reason to tell their friends about you.

  • I’m a big supporter of small businesses, and I’d love to find a way to help. If my prices offered aren’t realistic for you right now, send me a message detailing what you need and what a comfortable budget would look like. Let’s see what we can do! 

  • Yes — I offer a special price for nonprofits, charities, and NGOs. If that’s you, please reach out for more information.