SERVICE
Copy Roasts
Get honest feedback about what’s converting — and what to fix first.
WHY THIS MATTERS
Here’s why this service exists
Despite what other marketers/agencies might tell you — your copy doesn’t always need a full overhaul.
Sometimes you just need:
A second set of experienced eyes
A reality check
And a clear plan before you touch anything else
That’s what you get here. No need to commit to an expensive, dragged-out project.
WHAT’S INCLUDED
What a copy roast looks like
This is a paid, honest critique of your marketing copy.
I’ll read it like a real, skeptical customer in your target audience…
…And like a marketer who knows where conversions usually break.
You get:
Direct, in-context comments on your copy
A feedback summary that tells you:
What’s working
What’s unclear, bloated, or trying to do too much
What’s hurting conversions
What to fix now (vs. later)
Clear next steps so you’re not stuck wondering “ok… now what?”
You don’t get:
Fluff
Vague advice
Rewrite rabbit holes
An ongoing, high-commitment service
A summary from ChatGPT that says, “You’re on the right track! Here are some super basic changes that will take all the personality out of your content.”
A sales pitch in disguise
PRICING
What this costs
(Because nobody likes vague mystery quotes)
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One piece of content.
Examples:
One sales page
One blog post
One short email sequence
Delivered via: Google Doc
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Two related assets.
Examples:
Sales page + follow-up email
Short email sequence + landing page
Two blog posts
Delivered via: Google Doc + Loom video walkthrough
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Up to three assets + higher-level teardown.
Examples:
Website home page + sales page + about page
Opt-in page + email sequence + upsell landing page
Longer email sequence (5-7 emails)
Delivered via: Google Doc + Loom video walkthrough
You pick the tier. You pay once. I deliver exactly what’s outlined.
“Cassidy is the one you should trust with your website's content by all standards!
I am a web designer, and should my clients ever need help with their marketing content, Cassidy is the absolute first person I will send them to.
She has a clear vision that takes your business mission to a whole new level.”
— Chase Avery | Founder, Avery Automations
WHO IT’S FOR
“Okay, but do I really need a roast?”
This is perfect for you if:
You’ve written copy, but know it isn’t converting the way it should (or want to make sure it will before you launch)
You’re getting traffic, but not enough action
You’ve tried tweaking the CTA or “just rewriting the headline” three times already
You want clarity, not compliments
This is not for you if:
You want reassurance
You want someone to gently brainstorm with you
You want a full messaging, voice, or branding strategy
You’re secretly hoping I’ll rewrite the whole thing for free
THE PROCESS
What happens after you click this button
01
You’ll see a breakdown of the 3 different roast types and choose one that’s right for you.
02
You’ll land on a checkout page where you can purchase your roast.
03
You’ll receive an email with instructions to share some basic info and a link to the copy you want me to review.
04
Within 5 business days, I’ll send your completed roast and recommended next steps.
05
If you have any questions or want help making changes (totally your choice — no obligation), you can reach out via email. I’m happy to help.
Ready to get roasted?
Click below, pay once, and follow the prompts.
I’ll take it from there.
This is a one-time, standalone service. No contracts. No pressure to continue.
P.S. If you’re not into this? Totally fine.
But please: Just stop rearranging sentences and hoping it magically fixes your results. It hurts me inside.
Why me?
ABOUT CASSIDY
Fair question. Your time and money are precious, and you want to make sure I’m not some scammy psycho. I get that.
I’m someone who:
Has zero emotional attachment to your copy (and therefore can see it with fresh, objective eyes)
Has fixed this exact problem for a lot of businesses over the last 8+ years
Can give you custom, personal feedback you won’t get from ChatGPT (because you can just do that for free)
Which means I’ll be able to call out:
Where your message gets muddy
Where you’re asking too much of the reader
And where you’re probably losing people without realizing it
And I’ll do it based on my 8+ years of experience:
Writing for service providers, tech, hospitality, entertainment, solopreneurs, ecommerce, B2B, and more
Generating over 6 figures for clients by tweaking and adding to their copy
Learning by trial-and-error what works and what doesn’t (so you don’t have to)
LAST THING:
What this is not
This’ll save everyone time.
This service is not:
A full rewrite
A collaborative editing session
An ongoing strategy engagement
Unlimited follow-up questions
If you want deeper support, I offer that — this just isn’t it.
FAQs
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You’ll receive a detailed critique of your copy with in-context comments, plus a short written summary that explains:
What’s working
What’s not
What’s unclear or hurting conversions
What to prioritize fixing first
Here’s what isn’t included:
A total rewrite of your content
A collaborative editing session
An ongoing strategy engagement
Unlimited follow-up questions
A brand voice or messaging guide
This is feedback and direction — not a full rewrite.
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You’ll get your completed roast within 5 business days of kickoff (that includes payment + receiving your intake form and copy link).
If I’m booked out or timelines change, that will be clearly noted before you pay.
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You’ll get your feedback via:
A Google Doc with comments
Plus a Loom video where I’ll walk you through it all (for Multi-Asset Roasts and “Be Blunt” Roasts only)
It’ll be sent to the email you provide in your intake form, and you’ll be able to review it on your own time.
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Common options include:
Home pages
Landing pages
Sales + conversion pages
Blog posts
Case studies + reports
Email sequences
Service pages
This list is just a framework. If you’re unsure whether your asset fits, send me a message here before purchasing.
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Yes — as long as you already have something written, I can work with it.
If your copy still lives in a Google Doc or is only freshly published, this is actually the perfect time to get professional feedback on it.
If you don’t have a draft or page yet, however, this won’t be the right starting point. In that case, I’d recommend a strategy or build-out instead.
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That’s the whole point, isn’t it?
This service is designed to identify conversion issues and missed opportunities, so you know how to fix them and get better results from your copy.
But in the end, implementation is up to you — results depend on whether and how you apply the feedback.
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Upfront payment keeps everything smooth and simple for both of us. It:
Reserves your spot
Keeps scope clear on both ends
Allows me to focus fully on delivery instead of admin
It also keeps this service fast, clean, and fairly priced.
With that said — if you have any questions, concerns, or hesitations you’d like to discuss before purchasing, go ahead and email support@contentbycass.com.
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Fair question.
I won’t lie, AI does have its strengths. It can:
Find and fix grammar and punctuation errors
Tell you about copywriting and conversion “best practices”
Tweak your tone, style, and overall vibe
But here’s what AI can’t do (that I can):
Think like a human. I can answer questions like:
Is this a sensitive topic for some people?
Does this make me feel defensive, or motivated?
Does this sound like marketing, or like talking to a friend?
Be original. I can tell you:
How to stand out from competition (instead of copying them)
Where to sprinkle in your unique story, beliefs, and personality
When it’s worth trying something new vs. sticking to the basics
Understand your audience. I can show you:
How your message hits for readers who are skeptical, tired, rushed, etc.
When you should use urgency vs. empathy vs. scarcity vs. other copywriting tactics
Whether emojis will be fun or dumb, which phrasing will sound relatable, when you should be personal vs. professional, and more.
If you just want a quick, surface-level review — AI will probably suffice.
But if you want deeper feedback on how your copy resonates and converts — a roast will save you a lot of time, energy, and extra edits.
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No — and that’s intentional.
This service is designed to give you clarity and direction — not create dependency, suck you into a long project, or blur scope.
If you want hands-on implementation, I’ll recommend the best next step after the roast.
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That’s okay!
This is professional critique based on conversion best practices and 8+ years of industry experience — and there’s no guarantee you’ll like every note.
Every penny you spend on your business is intentional, and I’m not here to sell you fluffy, feel-good feedback. I’m here to give you blunt, to-the-point suggestions to help your copy get better results.
If you disagree, there’s no obligation to implement the changes or work with me further.
The value you’re getting is in honest, outside perspective, not consensus.
(But to be clear, I only provide feedback that I genuinely believe in. I treat your business as if it were my own, and I’d never recommend something that will hurt your reputation or sales.)
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Of course — light clarification is included.
But to clarify, this is not an open-ended consulting engagement or live coaching session. If you want deeper support, I’ll point you toward a paid option that makes sense.
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Because this is a time-based, custom service, payments are non-refundable once work has started.
That said, if something feels unclear or you need clarification on feedback, I’m happy to explain my thinking — just reply to the delivery email if you need more info.
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If you want:
Help fixing what I flagged
A deeper audit
Conversion + visibility support
I’ll tell you what makes sense next when your roast is completed — no pressure, no pitch mid-delivery.
(But spoiler: If you start with a roast and decide to move forward with another service afterwards, you’ll get a fun little discount on whatever comes next.)
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Feel free to check out my portfolio or about page — or shoot me a message with any specific questions.