EMAIL FUNNEL
Win-back email examples
A 3-email campaign for a dance studio that re-engages past students and motivates them to return.
👇 Scroll down to check out the email copy.
Performance
47.49%
Average open rate
$615.80
Estimated revenue (so far — it’s new!)
Email 1
Goal: Let inactive customers know they are missed, remind them what they can gain from returning the studio, and offer a clear way to book their next class.
Full copy:
Subject line: Your dance family misses you, Cassidy!
Preview text: We can’t wait to have you back and Seventh Dimension Dance.
Hey Cassidy,
We’ve been thinking about you! It’s been a while since your last class, and we’d love to have you back at Seventh Dimension Dance.
Whether you want to get back into your favorite class or try something new, our community is still as welcoming as ever — and we’re here to help you stay confident, strong and energized (even if it’s been a minute).
Ready to pick up where you left off? Your spot is still waiting for you!
✨ Book your next class ✨
Once you're back at the studio, you can:
Learn about new classes, choreo or upcoming showcases.
Catch up with your favorite instructors leading classes you love.
Hop back into a supportive community that can’t wait to cheer you on.
Hope to see you soon!
— The Seventh Dimension Dance Team
P.S. Any questions or obstacles holding you back? We totally get it. Reply to this email and we’ll see how we can help.
Follow us on Instagram to see what we’ve been up to!
https://www.seventhdimensiondance.com/
Email 2
Goal: Remind readers of benefits like self care, fitness goals, and community to inspire them to return.
Full copy:
Subject line: Ready to get back in the saddle, Cassidy? 🤠
Preview text: Book one of our upcoming dance classes for a well-deserved self care boost
Hi Cassidy,
When life gets busy, self care is usually the first thing to hit the back burner.
But what matters is how you bounce back.
If your dance practice has taken a backseat lately, we completely get it — and now’s the perfect time to get back in the saddle.
Because when you do, you’ll:
Get a well-deserved break: There’s never a “right time” to focus on your fitness, confidence and self care. But once you make it a priority, you’ll feel amazing.
See results you adore: With every class, you’ll strengthen your skills, learn new techniques and build more confidence, both in and out of the studio.
Feel ALL the love: Our community hasn’t changed a bit — it’s still full of friendly faces, positive energy and supportive people who can’t wait to see you.
So why wait? You’re part of the family, and we couldn't be more excited to dance with you again.
✨ Book your next class ✨
XOXO,
— The Seventh Dimension Dance Team
P.S. Not sure where to pick back up? Reply to this email and we’ll share our personal recommendations for what to try next.
Follow us on Instagram to see what we’ve been up to!
https://www.seventhdimensiondance.com/
Email 3
Goal: Offer one last push to encourage past customers to book — a 25% discount! — with copy that’s short and direct.
Full copy:
Subject line: We miss you! Here’s 25% off your next class.
Preview text: Don’t wait to book it!
Hi Cassidy,
We’ve been missing you at Seventh Dimension Dance.
So we have a little gift to help you get back to the dance styles you love: 25% off your next class!
There’s nothing we love more than seeing our students grow, connect and have a blast together — and we hope this makes it easier for you to get back in on the fun.
To redeem your 25% discount, book your class and use this promo code: REUNITED-25
✨ Claim your 25% off class ✨
Don’t wait to cash in on your offer!
XOXO,
— The Seventh Dimension Dance Team
P.S. You can use this discount for any time, class type or skill level! Reply to this email with any questions.
Follow us on Instagram to see what we’ve been up to!
https://www.seventhdimensiondance.com/