EMAIL FUNNEL
Email upsell examples
6 upsell emails for a dance studio that trigger at the perfect time to guide students toward the next stage in the customer lifecycle
👇 Scroll down to check out the email copy.
Performance
66.75%
Average open rate
$6,313.20
Estimated revenue
Upsell 1
Goal: After someone books a single class, encourage them to book a 5-pack of classes.
Full copy:
Subject line: Spend less on your next class! 🤑
Preview text: Get a 5-pack of classes to save on each and keep the momentum going
Hey Cassidy,
How’d you like your [class name]? We hope you had a blast.
If you want to keep the momentum going, we’d love to help — by offering you a class pack!
Instead of paying $25 for every class, you can lock in five classes up front for only $110. It’s a great way to stay under budget while you keep improving your skills.
Ready to dive in?
✨ Get your 5-class pack ✨
We can’t wait to dance with you again!
— The Seventh Dimension Dance Team
P.S. You can use your pack on any burlesque or bellydance class, flexibility or open-pole classes you want! Claim your 5-pack of classes now to book your next one.
Follow us on Instagram for inspiration, updates, and more studio magic.
https://www.seventhdimensiondance.com/
Upsell 2
Goal: After someone completes their 5-pack of classes, encourage them to book a 10-pack.
Full copy:
Subject line: Your class pack is almost done! 👏 What’s next?
Preview text: Progress faster (and save more) with a 10-class pack
Hey Cassidy,
You just booked the final class of your 5-class pack! That’s dedication.
You’ve made so much progress so far — don’t slow down now! Check out our 10-pack of classes to keep the streak alive.
You’ll spend even less per class than you already do, and you’ll get double the opportunities to dance, challenge yourself, meet amazing people and — most importantly — have fun.
Lock it in now to keep the momentum going.
✨ Get your 10-class pack ✨
XOXO,
— The Seventh Dimension Dance Team
P.S. Once you have your 10-pack of classes, you can use it to book any aerial or pole dance class you want — regardless of skill level. Get yours here!
Follow us on Instagram for inspiration, updates, and more studio magic.
https://www.seventhdimensiondance.com/
Upsell 3
Goal: After someone completes their 10-pack of classes, encourage them to buy the “Essential Membership” with four classes per month.
Full copy:
Subject line: đź’ŚA special invite to celebrate your progress!
Preview text: 10 classes?! We see you working hard. 🔥 Here’s your next step.
Hey Cassidy,
You just finished your 10-class pack at Seventh Dimension Dance! We see you working that booty off.
At this point, you’re clearly committed… so we want to extend a special invite to join our membership! You’ve become a big part of our community, and we think you’d love our Essential Pass.
This pass includes four classes per month — so you can stay connected and consistent no matter how busy you get.
Ready to treat yourself to a weekly dose of dance magic? Learn more and become a member now!
✨ Get your Essential Pass ✨
The Essential Pass is only the beginning — our other membership options include:
Momentum Pass: 8 classes per month
For those ready to push their limits and find a steady rhythm.
Accelerate Pass: 12 classes per month
For dancers serious about progressing and refining their skills with more practice.
Unlimited Experience: As many classes as you want
For those who want no limits — just pure creativity and growth!
XOXO,
— The Seventh Dimension Dance Team
P.S. Why get the Essential Pass over a class pack? Your current class pack is limited to dance, flexibility or open-pole classes only — but with an Essential Pass, you can try new things and book any classes you’d like! Get yours here.
Follow us on Instagram for inspiration, updates, and more studio magic.
https://www.seventhdimensiondance.com/
Upsell 4
Goal: After 90 days with the Essential Pass, encourage students to upgrade to the “Momentum Pass” to get four additional classes per month.
Full copy:
Subject line: Keep your momentum going đź’Ş
Preview text: You’re *killing it* lately — and a Momentum Pass is the perfect next step.
Hey Cassidy,
You’ve had your Essential Pass for three months now… and from what we’ve seen, you’re absolutely killing it.
Which begs the question: Are you ready to start pushing your limits?
We think so. Which is why the Momentum Pass is the *perfect* next step for you.
We recommend this pass to dancers who want to take their skills to the next level and build a steady rhythm in training. With eight classes per month, you’ll have all the support you need to reach your next goal and beyond.
Ready to double your classes without doubling the price?
✨ Get your Momentum Pass ✨
XOXO,
— The Seventh Dimension Dance Team
P.S. Life happens — we get it! The Momentum Pass comes with all the same flexibility you get with your Essential Pass, and we’re always here to help you find classes that fit your schedule and needs. Reply to this email to learn more!
Follow us on Instagram for inspiration, updates, and more studio magic.
https://www.seventhdimensiondance.com/
Upsell 5
Goal: After 90 days with the Momentum Pass, encourage students to upgrade to the “Accelerate Pass” to get 12 classes per month.
Full copy:
Subject line: Addicted to progress? You’ll *love* this. 👏
Preview text: If you’re serious about pushing your limits, you’ll love our Accelerate Pass!
Hey Cassidy,
We’ve seen it firsthand: You’ve seriously grown, challenged yourself and pushed your limits over the last three months in the studio.
Now, the question is: Are you ready to take it to the next level?
If you’re serious about moving forward and refining your skills, you could be ready for the Accelerate Pass — the membership for dancers addicted to progress.
You’ll get 12 classes per month instead of eight, giving you all the training and hands-on instruction you need to confidently crush every milestone.
We can’t wait to see what you master next!
✨ Get your Accelerate Pass ✨
XOXO,
— The Seventh Dimension Dance Team
P.S. Busy? The Momentum Pass comes with all the same flexibility you get with your Essential Pass, and we’re always here to help you find classes that fit your schedule and needs. Reply to this email for more info!
Follow us on Instagram for inspiration, updates, and more studio magic.
https://www.seventhdimensiondance.com/
Upsell 6
Goal: After 90 days with the Accelerate Pass, pitch the “Ultimate Experience Pass” (the tippy-top-tier option) for unlimited classes each month.
Full copy:
Subject line: đź’‹ Kiss your limitations goodbye
Preview text: Try our Ultimate Experience Pass to push through your limitations and progress faster.
Hey Cassidy,
The results are in: Based on the progress you’ve made, you don’t let anything hold you back.
You’ve gotten sweaty, sore and bruised. You’ve fallen, failed, laughed, and picked yourself up more times than you can count.
And it’s all worth it — because you get to dance, meet amazing people, and feel the thrill of mastering something new.
That’s when you know you’re ready for the next step: Seeing what you can do when you push through your perceived limitations. 🔥
The Ultimate Experience Pass is the perfect membership for dancers like you who live, breathe and soar through classes. Without a cap on your practice time, you’ll have total freedom to sharpen your skills, get creative, and master techniques you never thought you’d pull off.
Ready to see what’s possible?
✨ Get your Ultimate Experience Pass ✨
XOXO,
— The Seventh Dimension Dance Team
P.S. Have any questions? We’re here to help! Send us a reply to this email, and we’ll be happy to give you more info or help you get started.
Follow us on Instagram for inspiration, updates, and more studio magic.
https://www.seventhdimensiondance.com/