SERVICE

Messaging & Conversion Audit

See what’s keeping your traffic from turning into inquiries — and how to fix it.

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WHY THIS MATTERS

Here’s why this service exists

You already have a website, a booking process, and traffic coming to your business.

But something’s not quite right.

  • Leads feel inconsistent.

  • People visit… then disappear.

  • And it’s not obvious why.

This audit shows you exactly where your leads are falling off — and what to fix first to get the calls, bookings, and inquiries you’re looking for.

(Without burning everything down, wasting time, or throwing spaghetti against the wall.)

WHAT’S INCLUDED

What this audit looks like

This is a paid review of everything that happens between discovering you online and deciding to book with you.

It’ll give you a clear idea of where your gaps are and how to fix them before more revenue slips through the cracks.

You get:

  • A website review that looks at all your important conversion points

  • A Google Business Profile review that checks for tone, messaging consistency, missing info, and other trust-builders

  • A booking process review that makes sure people have an easy way to go from “I want this” to “just booked”

  • An action plan that tells you what’s broken, what’s working, and what to fix first

  • A 30-minute walkthrough call to share my findings and recommendations for what to do next

You don’t get:

  • A generic template 

  • An automated or AI-generated report

  • Fluffy or vague advice

  • An ongoing, high-commitment service

  • A sales pitch in disguise

  • Secret fees or upsells you didn’t expect

  • A lengthy to-do list that adds more work to your already-full plate

  • A summary from ChatGPT that says, “You’re on the right track! Here are some super basic changes that will make you sound just like everyone else.”

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PRICING

What this costs: $500

One-time, flat fee. Super simple.

Your investment gets you:

  • A full review of website + Google Business Profile + booking process

  • A written, prioritized action plan

  • A 30-minute walkthrough call to discuss my findings and recommendations

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No contract. No hidden fees. No long-term commitment.

“Cassidy has become an indispensable part of our team.

She has made key improvements to our website and increased traffic to our studio with her marketing emails.”

Venessa Zalucky | Seventh Dimension Dance Studio

WHO IT’S FOR

“Do I really need this audit?”

This is perfect for you if:

  • You’re an established service business

  • You already have a website and an online presence

  • You’re getting solid traffic, but not enough inquiries (or not the right inquiries)

  • You want clarity before spending more on marketing

This is not for you if:

  • You’re brand new with no online presence yet

  • You’re looking for someone to “just post on social”

  • You’re expecting instant results

  • You’re starting from absolute zero

THE PROCESS

What happens after you click this button

Request my audit

01

You’ll fill out a quick intake form (8 questions)

02

I’ll personally review it and reach out within 1-2 business days to tell you if we’re a good match.

03

I’ll send you a link to pay for your audit and schedule your 30-minute walkthrough call.

04

You’ll receive your completed audit within 1 week of payment.

05

We’ll meet to walk through your results and discuss recommended next steps.

If you decide later that you want help implementing changes, we can talk about that — but there’s no pressure.

Ready to stop leaking leads?

Click below to get the ball rolling.

I’ll take it from there.

Request my audit

This is a one-time, standalone service. No contracts. No pressure to continue.

P.S. If now’s not a good time, that’s okay.

But please don’t throw your marketing budget around without knowing exactly what needs fixing. I beg of you.

Why me?

ABOUT CASSIDY

I help established service businesses fix the invisible gaps between traffic and customers.

I don’t do bloated packages or vague marketing advice — just clear, practical guidance that helps businesses get more value out of what they already have.

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MY GOAL

After your audit, you’ll be able to:

  • Turn the traffic you’re already getting into more inquiries

  • Get rid of guesswork and overwhelm about what’s not working

  • Stop throwing time or money at the wrong fixes

  • Feel confident about what to prioritize next

Frequently Asked Questions

  • Yes — most businesses I work with already have both. This audit focuses on how well they’re converting, not whether they exist.

    Small gaps in messaging, layout, or calls-to-action often make the difference between traffic and actual inquiries.

  • That’s completely fine. This audit doesn’t replace ongoing marketing support — it gives you an objective look at what’s working, what’s not, and where to focus next.

    Many clients use it to get more value out of their existing efforts.

  • This audit doesn’t promise instant results or magic fixes. (In fact, a marketer who guarantees profits is a big red flag.)

    What it does give you is clarity: where leads are dropping off, what’s confusing potential customers, and what changes are most likely to improve inquiries and bookings.

  • Implementation isn’t included in the audit. You’ll receive clear, prioritized recommendations you can implement yourself or hand off to your team.

    If you want help executing later, we can talk about next steps — but there’s no obligation.

  • No. The audit stands on its own.

    You’ll get value and clarity whether or not you choose to work with me again.

  • Most audits are completed within 7 business days, followed by a 30-minute walkthrough call.