Hey, I’m Cass.
An email marketing expert and copywriter
A bit about me
I never really wanted to be a marketer.
I liked to write. I liked psychology. And I’ve always been a major empath who understood how people think and feel.
I was actually on the journalism career path — until I stumbled into a content marketing internship in college. And what started as a resume booster quickly grew into something bigger.
I resisted it at first, because man, marketing can be evil sometimes.
Like many people, I immediately hated the manipulation, dishonesty, and sleaziness associated with this industry.
But I realized it isn’t so black-and-white. And if there were more marketers like me — who care about making a positive impact and supporting businesses that help people — it’s actually a really important career to lean into.
So I did.
I loved combining my creativity with strategy. Understanding how empathy can make a real impact. And turning a “sleazy” field into something we can all be proud of.
Career highlights
How long? 8+ years in content marketing, copywriting, and brand messaging
What industries? SaaS, with a sprinkle of service businesses like fitness studios, professional services, designers, photographers, and more.
Any accomplishments? Oh yeah — here are my faves:
Saved 10,000 hours setting up an AI content-generating system for a SaaS business
Made $12K for a dance studio by sending four emails
Increased revenue by 45% for my first freelance client in the first year of working together
Got 700K+ impressions over 6 months of experimenting on LinkedIn
Earned special accolades from a CEO for the Reddit memes I created as a measly junior copywriter
Curious about anything else I’ve done? Shoot me a message or book a quick intro call.
“Great marketers have immense empathy for their audience.
They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond.
That empathy comes out in content that resonates with your audience.”
— Rand Fishkin | Co-founder + CEO of Moz
Client feedback
“
Cassidy is the one you should trust with your website's content by all standards!
I am a web designer, and should my clients ever need help with their marketing content, Cassidy is the absolute first person I will send them to. She has a clear vision that takes your business mission to a whole new level.
Cassidy is trustworthy, welcoming, warm, and makes herself the listener of the conversation. She helped make the vision for my business a reality. I am so grateful to know and have worked with her.
Chase Avery | Founder, Avery Automations
Whether you need a professional copywriter, have questions, or just want to say hi — shoot me a message.
(I read and respond to every one.)