The Sloppy Copy Blog
If you’re here, you want your content to cut through the noise, connect with the right people, and get more of them to buy.
Well, well, well. You’re in the right place.
Here’s some honest, unfiltered, no-fluff advice to use along the way.
Your Google Business Profile sells for you in 2025 — these 75 stats prove it.
In 2025, your Google Business Profile is probably the first place potential customers interact with your business.
From appearing in local searches to driving website clicks, phone calls, and in-store visits, your GBP (formerly known as “Google My Business”) is a powerful tool for building trust, improving visibility, and increasing revenue.
Here are the most up-to-date stats and trends for Google Business Profiles this year — use them to optimize your profile, get more traffic, and turn it into new customers.
22 things I learned from getting laid off to becoming freelance copywriter
I got laid off and said “yes” to one freelance copywriting gig — and it ended up being the best plot twist of my career.
Here are 22 things it taught me about adapting, copywriting, and building a business from scratch.
Use this one line to stop overthinking your content
Feeling stuck in your content marketing? Here’s how to make progress, even when you don’t know the “right” next step.
How to stop feeling cringey in your content
Here are 3 simple strategies to share authentic, vulnerable content that resonates and grows your audience.
How to market when business sucks 🙃
Here are 3 ways to keep your content strong and stay motivated when you’re in a pinch — financially, personally, or in your business.
How to make simplicity your content’s biggest strength
Content marketing doesn’t have to be complicated — in fact, that usually takes away from your results.
Here’s a tip that can apply across every piece of content to help you prioritize simplicity over complexity (and get more from your content as a result).
3.5 things that *actually* matter for SEO
The SEO landscape is changing EVERY. SINGLE. DAY.
Now we have to know how to rank for AI-generated results. How to get mentioned on Reddit. How to write social content that shows up in SERPs.
Instead of hiding from it, here are 3.5 things you can start focusing on to stay on top of SEO through the chaos.
I wasted MONTHS on Instagram marketing when I should've done this
I marketed myself on Instagram because I felt like I should — and the results flopped.
Here’s what I did instead that ended up leading to viral content and more opportunities (and what you can learn from it for your own marketing).
How to turn sleazy copywriting tactics into trust-builders
Just because a copywriting technique works doesn’t mean you should use it. Here are a few examples of proven tactics that can erode your credibility — and how to use them in a way that builds trust instead.
This copywriting tip got me better results
This one piece of copywriting advice helped me go from gut-wrenching feedback to glowing client reviews. Here's how you can do the same. Originally shared in the Sloppy Copy newsletter.
What a fart joke taught me about copywriting
This flatulence-related joke taught me an important lesson about writing for your audience — not your ego. Originally shared in the Sloppy Copy newsletter.
People hate my writing
You can’t please everyone — so why try? Here’s how my LinkedIn haters taught me to own my brand voice and build a following of people who genuinely love what I have to say.
How perfectionism kills your marketing
Perfectionism is the devil when it comes to your marketing. See why it took my 4 months to launch my newsletter, what I wish I’d done instead, and how to curb your own perfectionism to avoid making the same mistake.
40+ B2B content marketing statistics you can’t ignore in 2025
Content marketing in 2025 is moving fast — and staying up to date on the latest industry data is essential.
Check out the most important 2025 B2B content marketing statistics from leading sources (Content Marketing Institute, HubSpot, Semrush, and more) to help you benchmark your strategy, get inspired, and back up your content decisions with data that speaks for itself.
5 automated email marketing funnels to launch first
Which email campaigns will get you that sweet, sweet 3,600% ROI? Start with these 5 automated email marketing funnels to hit the ground running.
You’ll start seeing more opens, clicks, and conversions from customers’ inboxes before you know it.
9 A/B email tests that help you sell more
If you regularly split test your emails, you’ll be ahead of 39% of brands. And if you do it right, you can improve their performance by up to 400%. Here’s how to conduct A/B email tests effectively, plus 9 specific elements to start testing first.
Do you *really* need copywriting services?
What’s better: Writing your own content, using AI, or paying for copywriting services? See what makes sense for your business, what to do before you outsource, and how to find a copywriter that knows their stuff.
3 content SEO strategy mistakes — and how to fix them
Does your site show up on the first page of Google’s search results? If not, you might be making one of these 3 common mistakes. Here are some simple tweaks to get more visibility.
6 AI copywriting do’s and don’ts
How do you use AI to write content that doesn’t sound like AI? Here’s a quick, but detailed list of do’s and don’ts to help you get the most from AI without sacrificing quality, accuracy, and your own personal style.
5 ways to get big content marketing results on a budget
Who says great content marketing needs to break the bank? Here are 5 steps to creating a high-performing content strategy that gets results — no matter what your current budget looks like.
Embrace your sloppy side
Planning and writing marketing content is messy. Chaotic. Constantly changing.
Sloppy Copy is a newsletter for people like you — who know the process doesn't always look pretty... but can still lead to something mind-blowing that gets real results.
Ready for embarrassing tales, marketing fails, and a glimpse at the real, unfiltered process of making content work?
All I need is your email. 👇
It’s like having a super-chill copywriter friend who shares her most embarrassing moments and gives you free advice.