The Sloppy Copy Blog
If you’re here, you want your content to cut through the noise, connect with the right people, and get more of them to buy.
Well, well, well. You’re in the right place.
Here’s some honest, unfiltered, no-fluff advice to use along the way.
I wasted MONTHS on Instagram marketing when I should've done this
I marketed myself on Instagram because I felt like I should — and the results flopped.
Here’s what I did instead that ended up leading to viral content and more opportunities (and what you can learn from it for your own marketing).
How to turn sleazy copywriting tactics into trust-builders
Just because a copywriting technique works doesn’t mean you should use it. Here are a few examples of proven tactics that can erode your credibility — and how to use them in a way that builds trust instead.
This copywriting tip got me better results
This one piece of copywriting advice helped me go from gut-wrenching feedback to glowing client reviews. Here's how you can do the same. Originally shared in the Sloppy Copy newsletter.
What a fart joke taught me about copywriting
This flatulence-related joke taught me an important lesson about writing for your audience — not your ego. Originally shared in the Sloppy Copy newsletter.
People hate my writing
You can’t please everyone — so why try? Here’s how my LinkedIn haters taught me to own my brand voice and build a following of people who genuinely love what I have to say.
How perfectionism kills your marketing
Perfectionism is the devil when it comes to your marketing. See why it took my 4 months to launch my newsletter, what I wish I’d done instead, and how to curb your own perfectionism to avoid making the same mistake.
40+ B2B content marketing statistics you can’t ignore in 2025
Content marketing in 2025 is moving fast — and staying up to date on the latest industry data is essential.
Check out the most important 2025 B2B content marketing statistics from leading sources (Content Marketing Institute, HubSpot, Semrush, and more) to help you benchmark your strategy, get inspired, and back up your content decisions with data that speaks for itself.
5 automated email marketing funnels to launch first
Which email campaigns will get you that sweet, sweet 3,600% ROI? Start with these 5 automated email marketing funnels to hit the ground running.
You’ll start seeing more opens, clicks, and conversions from customers’ inboxes before you know it.
9 A/B email tests that help you sell more
If you regularly split test your emails, you’ll be ahead of 39% of brands. And if you do it right, you can improve their performance by up to 400%. Here’s how to conduct A/B email tests effectively, plus 9 specific elements to start testing first.
Do you *really* need copywriting services?
What’s better: Writing your own content, using AI, or paying for copywriting services? See what makes sense for your business, what to do before you outsource, and how to find a copywriter that knows their stuff.
3 content SEO strategy mistakes — and how to fix them
Does your site show up on the first page of Google’s search results? If not, you might be making one of these 3 common mistakes. Here are some simple tweaks to get more visibility.
6 AI copywriting do’s and don’ts
How do you use AI to write content that doesn’t sound like AI? Here’s a quick, but detailed list of do’s and don’ts to help you get the most from AI without sacrificing quality, accuracy, and your own personal style.
5 ways to get big content marketing results on a budget
Who says great content marketing needs to break the bank? Here are 5 steps to creating a high-performing content strategy that gets results — no matter what your current budget looks like.
3 ways to find customers in your own backyard
Find out how to create a local content strategy that makes you the go-to brand in your community — including simple tips for SEO, community engagement, partnerships, and more.
Embrace your sloppy side
Planning and writing marketing content is messy. Chaotic. Constantly changing.
Sloppy Copy is a newsletter for people like you — who know the process doesn't always look pretty... but can still lead to something mind-blowing that gets real results.
Ready for embarrassing tales, marketing fails, and a glimpse at the real, unfiltered process of making content work?
All I need is your email. 👇
It’s like having a super-chill copywriter friend who shares her most embarrassing moments and gives you free advice.