The Sloppy Copy Blog
If you’re here, you want your content to cut through the noise, connect with the right people, and get more of them to buy.
Well, well, well. You’re in the right place.
Here’s some honest, unfiltered, no-fluff advice to use along the way.
I wasted MONTHS on Instagram marketing when I should've done this
I marketed myself on Instagram because I felt like I should — and the results flopped.
Here’s what I did instead that ended up leading to viral content and more opportunities (and what you can learn from it for your own marketing).
How to turn sleazy copywriting tactics into trust-builders
Just because a copywriting technique works doesn’t mean you should use it. Here are a few examples of proven tactics that can erode your credibility — and how to use them in a way that builds trust instead.
This copywriting tip got me better results
This one piece of copywriting advice helped me go from gut-wrenching feedback to glowing client reviews. Here's how you can do the same. Originally shared in the Sloppy Copy newsletter.
What a fart joke taught me about copywriting
This flatulence-related joke taught me an important lesson about writing for your audience — not your ego. Originally shared in the Sloppy Copy newsletter.
People hate my writing
You can’t please everyone — so why try? Here’s how my LinkedIn haters taught me to own my brand voice and build a following of people who genuinely love what I have to say.
How perfectionism kills your marketing
Perfectionism is the devil when it comes to your marketing. See why it took my 4 months to launch my newsletter, what I wish I’d done instead, and how to curb your own perfectionism to avoid making the same mistake.
Embrace your sloppy side
Planning and writing marketing content is messy. Chaotic. Constantly changing.
Sloppy Copy is a newsletter for people like you — who know the process doesn't always look pretty... but can still lead to something mind-blowing that gets real results.
Ready for embarrassing tales, marketing fails, and a glimpse at the real, unfiltered process of making content work?
All I need is your email. 👇
It’s like having a super-chill copywriter friend who shares her most embarrassing moments and gives you free advice.