The Sloppy Copy Blog
If you’re here, I bet you want to plan a great content strategy, nail your message, and write copy that converts.
Well, well, well. You’re in the right place.
Here’s some honest, unfiltered, no-fluff advice to use along the way.
40+ B2B content marketing statistics you can’t ignore in 2025
Content marketing in 2025 is moving fast — and staying up to date on the latest industry data is essential.
Check out the most important 2025 B2B content marketing statistics from leading sources (Content Marketing Institute, HubSpot, Semrush, and more) to help you benchmark your strategy, get inspired, and back up your content decisions with data that speaks for itself.
5 automated email marketing funnels to launch first
Which email campaigns will get you that sweet, sweet 3,600% ROI? Start with these 5 automated email marketing funnels to hit the ground running.
You’ll start seeing more opens, clicks, and conversions from customers’ inboxes before you know it.
9 A/B email tests that help you sell more
If you regularly split test your emails, you’ll be ahead of 39% of brands. And if you do it right, you can improve their performance by up to 400%. Here’s how to conduct A/B email tests effectively, plus 9 specific elements to start testing first.
3 content SEO strategy mistakes — and how to fix them
Does your site show up on the first page of Google’s search results? If not, you might be making one of these 3 common mistakes. Here are some simple tweaks to get more visibility.
5 ways to get big content marketing results on a budget
Who says great content marketing needs to break the bank? Here are 5 steps to creating a high-performing content strategy that gets results — no matter what your current budget looks like.
3 ways to find customers in your own backyard
Find out how to create a local content strategy that makes you the go-to brand in your community — including simple tips for SEO, community engagement, partnerships, and more.
Embrace your sloppy side
Planning and writing marketing content is messy. Chaotic. Constantly changing.
Sloppy Copy is a newsletter for people like you — who know the process doesn't always look pretty... but can still lead to something mind-blowing that gets real results.
Ready for embarrassing tales, marketing fails, and a glimpse at the real, unfiltered process of making content work?
All I need is your email. 👇
It’s like having a super-chill copywriter friend who shares her most embarrassing moments and gives you free advice.