Your Google Business Profile sells for you in 2025 — these 75 stats prove it.
In 2025, your Google Business Profile is the first place most customers interact with your business.
From appearing in local searches to driving website clicks, phone calls, and in-store visits, your GBP (formerly known as “Google My Business”/”GMB”) is a powerful tool for building trust, improving visibility, and increasing revenue.
But with constantly evolving features, user behaviors, and algorithm updates, keeping up with what actually works can feel overwhelming.
To make it a little easier, I collected the most up-to-date stats and trends for Google Business Profiles this year — like engagement, local search behavior, reviews, media, conversions, and platform updates — so you can make the right moves to optimize your profile, get more traffic, and turn it into new customers.
Here’s what’s included:
Why Google Business Profiles matter in 2025
Your Google Business Profile is usually the first impression people have of your business — and a fully optimized profile directly improves your visibility, engagement, and conversions. Here’s why GBP should be a core component of your local marketing strategy in 2025:
Fully populated, verified profiles appear 80% more often in search and generate 4× more website visits, 12% more calls, and 10% more direction requests than incomplete or unverified listings. (Birdeye)
Verified businesses receive over 21,643 views each year in Google searches. (Seoprofy)
Businesses with complete profiles are 2.7× more likely to be seen as reputable, translating into 70% more visits and 50% more purchases. (Latitude Park)
Claimed GBP listings drive an average 37% increase in local search visibility compared to unclaimed listings. (SQ Magazine)
In 2025, GBPs contribute to over 19% of local SEO ranking factors. (SQ Magazine)
Listings with accurate and complete information get 7× more clicks than incomplete listings. (Seoprofy)
Businesses with a Google Business Profile and accurate information are 2.7× more trusted by customers. (Seoprofy)
TL;DR — Make sure your Google Business Profile is complete and verified. It’ll drastically improve your search visibility, trust, clicks, and conversions compared to incomplete listings.
How customers engage with Google Business Profiles
Engagement metrics on Google Business Profiles show how users interact with your business: clicking through to your website, requesting directions, sending messages, calling directly, etc.
With an understanding of these behaviors, you can get smart with your content, photos, and CTAs to encourage more actions that lead to sales. Here’s what works in 2025:
Website visits are the most common action, with 48% of users clicking through to a business’s site. (Birdeye)
Direction requests account for 29–38% of actions, signaling a strong intent to visit physical locations. (Birdeye / SQ Magazine)
Calls make up 17–27% of interactions, showing direct interest in real-time communication. (Birdeye / SQ Magazine)
The average GBP listing receives 81 monthly actions, including calls, clicks, and direction requests. (SQ Magazine)
Listings with call-to-action (CTA) buttons show a 42% higher engagement rate. (SQ Magazine)
Businesses with messaging enabled see 29% more direct customer interactions. (Seoprofy / Latitude Park)
Businesses with over 100 photos see 520% more calls, 2,700% more direction requests, and 1,065% more website clicks. (SQ Magazine / Latitude Park)
Profiles with FAQ sections see a 13% boost in user engagement. (SQ Magazine)
Listings with recent posts receive 21% more user interactions than inactive ones. (SQ Magazine)
Seasonal businesses experience spikes of up to 70% in interaction rates during peak seasons. (SQ Magazine)
Engagement is highest on Saturdays and Wednesdays, according to 2025 weekday trend reports. (SQ Magazine)
The average GBP listing receives 33 clicks per month — and well-maintained listings get much more. (Safari Digital)
Businesses receive around 595 calls a year (≈50 calls per month) from their verified GBP listings. (Seoprofy)
TL;DR — Include strategic CTAs, messaging options, and rich media to generate more interactions. Every action counts toward growing your business.
How Google Business Profiles influence local search behavior and intent
Local search is where intent meets action. Anyone looking for “near me” results or specific products is ready to engage — and your profile determines whether they click, visit, or move on.
Here are some stats that prove how your visibility and accuracy in local searches make the difference between getting found or getting ignored:
46% of all Google searches include a local intent. (Safari Digital)
With Google processing an estimated 16 billion searches daily, over 7 billion include local intent. (Safari Digital)
97% of users use online search to find a local business. (Safari Digital / Red Local SEO)
78% of local searches result in an in-store visit. (Safari Digital)
62–63% of consumers avoid businesses that have incorrect or incomplete information online. (Safari Digital / Seoprofy)
45% of local searchers interact with the three-pack (AKA “Google Map pack” or “Local pack” — the first 3 profiles that appear at the top of local search results). (Safari Digital)
61–64% of Google users use Google Business Profiles to find information or visit a website. (Safari Digital)
32% of SEO professionals believe GBP is the most essential factor to rank well in the three-pack. (Seoprofy)
In the last two years, “near me” mobile searches with phrases like “can I buy” or “to buy” increased by over 500–900%. (Seoprofy)
96% of people find out about nearby businesses via online searches. (Seoprofy)
76–88% of local smartphone searches result in a store visit or call within a day. (Seoprofy)
54–53% of smartphone users check business hours or directions a few times a month. (Seoprofy)
42% of local searchers click on three-pack results. (Seoprofy)
TL;DR — If you can show up in your local three-pack, you’ll get attention from tons of users who search locally on mobile.
This strongly correlates with increased foot traffic, calls, and conversions.
How reviews, ratings, and trust signals impact your performance
Reviews are the modern word-of-mouth and make a huge impact on purchasing decisions. And now, they affect customer trust and your visibility in local searches.
Here’s why ignoring your reviews will leave both revenue and credibility on the table in 2025:
Verified Google Business Profiles accounted for 81% of all online review volume in 2024. (Birdeye)
88% of consumers read Google reviews before making a decision. (Red Local SEO / Wise Review)
73% of consumers only trust reviews written in the last month. (Wise Review)
83–84% of consumers trust Google reviews almost as much as personal recommendations. (Red Local SEO / Latitude Park)
Negative reviews responded to within 24 hours are 33% more likely to be updated positively. (SQ Magazine)
Listings with consistent review velocity (≥1 per week) rank 25% higher. (SQ Magazine)
Photo reviews on GBPs get double the visibility of text-only reviews. (SQ Magazine)
Automated review solicitation via email/text increases total reviews by 21% over six months. (SQ Magazine)
Top-ranking businesses have an average of 47 Google reviews. (Wise Review)
67–68% of customers have left a Google review when asked. (Wise Review)
54.7% of customers check at least 4 product reviews before purchasing. (Wise Review)
44.6% of customers will still engage with a business if negative reviews are addressed. (Wise Review)
Google hosts 73–67% of all online business reviews, while Yelp, Facebook, and Tripadvisor combined make up only 12%. (Red Local SEO / Wise Review)
Keywords in review content boost search visibility. (SQ Magazine)
TL;DR — You need more than just a high volume of positive reviews.
To build trust, search visibility, and conversion rates, you need to keep them recent, reply to each one, and put a system in place to collect new reviews on your GBP.
Why photos, media, and visual content are important
A picture is worth a thousand clicks — but only if done right. High-quality photos, geo-tagging, and seasonal updates are just a few factors that boost engagement, trust, and conversions on your GBP.
Here’s the proof:
Verified Google Business Profiles with 15+ photos see stronger engagement across all actions. (Birdeye)
Businesses with photos receive 42% more direction requests and 35% more website clicks. (Latitude Park / SQ Magazine)
Listings with 100+ photos see 520% more calls, 2,700% more direction requests, and 1,065% more website clicks. (Latitude Park / SQ Magazine)
High-resolution photos increase engagement by 38%, especially in food and retail. (SQ Magazine)
Customer-submitted photos 4.6x trust signals and boost conversions by 27%. (SQ Magazine)
Geo-tagged photos improve Google Maps positioning by 16%. (SQ Magazine)
Seasonal or holiday photo updates increase views by 19% during peak times. (SQ Magazine)
GBP carousel posts increase retention of user attention by 17%. (SQ Magazine)
Regularly uploaded photos increase monthly engagement by 34%. (SQ Magazine)
TL;DR — If you have strong visual content, you can consistently outperform those without. The right kind of media drives more clicks, calls, and direction requests.
How your verified Google Business Profile improves conversions, ROI, and growth
Your Google Business Profile should generate measurable business results. Because if it doesn’t… What's the point?
The right optimizations will make your profile a legitimate revenue driver — whether you measure it in website traffic, calls, bookings, or in-store visits. Here’s why:
Fully optimized profiles convert at 4.5% versus 1.8% for incomplete listings. (SQ Magazine)
Complete listings (with hours, services, links, etc.) convert 3.2x more than others. (SQ Magazine)
Adding your products/services boosts conversion by 28%. (SQ Magazine)
Replying to all reviews increases conversion by over 5.1%. (SQ Magazine)
Booking integrations (like Reserve with Google) improve total conversions by 19–6.3%. (Birdeye / SQ Magazine / Seoprofy)
Consistent naming across GBP and social profiles boosts SEO outcomes by 21%. (SQ Magazine)
Listings updated monthly perform 32% better in engagement and conversions. (SQ Magazine)
Listings with FAQs convert at 2.6x the rate of those without. (SQ Magazine)
Adding localized content in your posts improves lead conversions by 17%. (SQ Magazine)
ROI is the top GBP priority for 60% of businesses, followed by sales (57%) and conversion rate (53%). (SQ Magazine)
TL;DR — Your Google Business Profile can directly contribute to your revenue. Optimizing your profile with complete info, photos, and booking features is a low lift with a big gain.
Google Business Profiles features and updates in 2025
Google is constantly adding new features. Staying up-to-date helps you make sure you’re using every tool available to capture attention, provide convenience, and outperform competitors.
Here’s how this year’s updates affect your Google Business Profile performance:
Reserve with Google adoption is under 5%, but businesses using it reduce booking friction and capture more customers — making it an untapped gold mine. (Birdeye)
Messaging enabled on GBP results in 29% more interactions — and only 32% of listings have messaging activated. (SQ Magazine / Seoprofy)
41% of listings actively use Q&A, and automated responses have been adopted by 12%. (SQ Magazine)
Posting weekly increases local impressions 26%, with promotions or time-sensitive deals receiving 33% more clicks than other post types. (SQ Magazine)
Multi-location businesses with consistent NAP (name, address, phone) see a 28% SEO boost. (SQ Magazine)
Listings with keyword-rich descriptions improve three-pack visibility by 31%. (SQ Magazine)
Profiles with recent posts appear 2.8x more often in three-pack results. (SQ Magazine)
Listings with 50+ reviews and 4.5+ ratings are 57% more likely to rank in top local search results. (SQ Magazine)
New Maps features highlight popular times and live wait data, boosting click-ins by 23%. (SQ Magazine)
TL;DR — Adopt new GBP features and use AI-driven updates. You’ll increase engagement, visibility, and ranking potential so you can grow even more in 2025.
Your Google Business Profile can grow your sales. Don't let it go to waste.
The numbers don’t lie: a fully optimized Google Business Profile can boost visibility, engagement, and conversions like nothing else. Photos, reviews, messaging, local SEO — every detail counts, and even small tweaks can make a huge difference.
So don’t leave clicks and customers on the table! If you aren’t already using your Google Business Profile as a revenue tool, book a call with me.
I’ll give you a free assessment to show you which tweaks will help your business stand out, attract more customers, and turn searches into sales (no strings attached).
Your ideal customers are searching right now — so let’s make sure they find you.
Sources:
Safari Digital: 14 Essential Google Business Profile Statistics
RedLocalSEO: 45 Google Business Profile Statistics: A Must Know in 2025
SQ Magazine: Google My Business Statistics 2025: Local SEO Insights & Industry Benchmarks
WiserReview: 20 Surprising Google Review Statistics (New 2025 Data)
Latitude Park: The 2025 Playbook: Optimizing Your Google Business Profile for Peak Performance
