👋 I’m Cassidy, a copywriter + digital marketing content expert

My services vary widely based on the type of content you need and the scope of your project. Your specific prices will be customized accordingly.

For more information, feel free to explore the services page here.

I’ve written copy for basically any marketing asset you can think of — from social media to courses and paid ads — but here are my top specialties:

• Website copywriting

• Landing page copywriting

• Email marketing copywriting

• Newsletter copywriting

• Blogs, case studies, and long-form content

• LinkedIn ghostwriting

• Content optimization

Ah, I could talk all day about this one. Let’s have a little fun here.

We’ll prompt ChatGPT with this: “I have you. Why do I need to even hire a professional copywriter or content writer?”

ChatGPT says:

“While I can certainly provide valuable assistance in content creation, there are several reasons why you might still want to consider hiring a human copywriter or content writer:

1. Creativity and originality: Human writers possess unique perspectives, experiences, and emotions that contribute to their creativity and originality. While I can generate ideas and content, my output is based on existing data, which might not always offer the same level of innovation or freshness.

2. Context and cultural understanding: As an AI, my knowledge is limited to the information I have been trained on. A human writer is better equipped to understand cultural nuances, evolving trends, and complex social issues that may be relevant to your content.

3. Tailored content: A human writer can better understand your specific needs and preferences. They can engage in a dialogue to understand your brand voice and target audience, ensuring that your content resonates with your readers.

4. Ethical considerations: The use of AI-generated content can raise ethical concerns about originality, data privacy, and potential biases. Employing a human writer mitigates these concerns and ensures that your content is created with transparency and responsibility.

5. Adaptability: Human writers can more easily adapt their writing style, tone, and approach to cater to various types of content and target audiences. While I can mimic different styles, my ability to adapt might not be as nuanced as a human writer.

6. Collaboration: Working with a human writer allows for a collaborative process, which can lead to the development of stronger content. They can provide valuable insights, brainstorm ideas, and offer constructive feedback to improve your content.

In conclusion, while I can be a valuable tool for content generation, there are still advantages to working with a human copywriter or content writer. By leveraging the unique strengths of both AI and humans, you can create more effective and engaging content.”

Plus, ChatGPT missed one crucial detail: AI-generated copy is fair use and cannot be copyrighted. The only way to truly own your content is to hire a human to write it.

Yes! Learn more on my services page here.

Yes! My “Fix your website in 5 days” mini-course is a free, quick way to optimize your website content.

Click here to learn more and get it in your inbox.

Absolutely. All my packages are fully customizable and include a la carte add-ons, and you can explore the details by visiting the services page.

Here are some examples:

For websites:

• Additional pages

• SEO/AIO research and implementation

• Design and web development (I have some awesome experts you can choose include in your project)

• Brand messaging and style guides

For email marketing:

• Additional emails/funnels

• Implementation of your email copy

• Extra revisions

For blogs, case studies, and long-form content:

• Longer articles

• Additional articles

• SEO research, strategy, and implementation

• Interviews with customers or subject matter experts

For LinkedIn:

• Additional posts

• Additional profiles

• Engagement and DM management

• Posting (in addition to writing)

• Personal branding strategy

If you’re interested in adding to your package, we can chat about your specific needs in your free discovery call

LinkedIn is the only social media platform I provide services for.

If you need support with Instagram, TikTok, Facebook, or any other social platform, I’d be happy to connect you with a social media expert in my network.

Anyone can Google some ideas and write their own copy for their website, email marketing, and more. In fact, it’s one of the things a lot of us are reluctant to outsource early on.

But here’s what I’ve heard from clients who tried that approach:

• It wasted their time. Sure, you aren’t spending money on outsourcing — but you are spending your own time, which is your most valuable resource. Instead of working with customers and planning what’s next for your business, you end up at your desk creating content that you hope will bring results. That’s no fun for anyone.

• The ROI was weaker. It takes years of trial-and-error before you can confidently create strategies and copywriting that get results (I speak from experience). By outsourcing to a professional copywriter, you guarantee that everything you invest is based on proven, data-backed strategies that have worked for businesses like yours.

• It delayed their growth. If you know your web and email marketing content are important — but you don’t have the time to figure it out yourself — you procrastinate. You think you’ll tackle it after your busy season, or when you hit your next revenue goal. But this is the type of work that can make a real impact on your bottom line — the longer it stays on your back burner, the longer it’ll be before you start improving results.

I do not personally offer design or web development services. However, both are available as an add-on!

I work with several designers and developers who know their stuff. If that’s something you need as part of your copywriting service, I’m happy to bring them on board.

Content marketing refers to any kind of content that builds awareness, trust, and authority for your brand — but isn’t trying to sell directly. That can include things like blog posts, email newsletters, your “about” page, or email campaigns designed to welcome new customers. Typically, content marketing is about the long game.

Copywriting, on the other hand, centers around one goal: to sell your stuff. It includes copy designed to drive action, like product and service descriptions on your site, sales pages, email offers and promotions, or paid social media ads. 

I specialize in both content marketing and copywriting — meaning I cater to the entire customer lifecycle, from awareness to purchase and beyond.

An email funnel is a series of emails designed to guide your leads or customers toward a specific action. They can range from 5 emails to 25+, depending on your brand, audience, and specific goals. 

Once someone shares their email address with you, you can use all kinds of email funnels to drive results throughout the rest of the customer lifecycle. For example:

• Awareness: Send a regular newsletter with useful tips and information to attract new subscribers and help them get to know you.

• Consideration: Send a series of emails that nurture new leads toward a purchase by providing value and showing how you can solve their problems.

• Conversion: Send a special offer or discount that gives leads a final push to make a purchase.

• Loyalty: Send a series of emails to welcome new customers, answer common FAQs, and share information to help them get the most from their purchase.

• Retention: Send a series of emails to customers who drift away to encourage them to come back and buy again.

• Referral: Send a BOGO discount that gives your existing customers a reason to tell their friends about you.

I’m a big supporter of small businesses, and I’d love to find a way to help. If my prices offered aren’t realistic for you right now, send me a message detailing what you need and what a comfortable budget would look like. Let’s see what we can do! 

Yes — I offer a special price for nonprofits, charities, and NGOs. If that’s you, please reach out for more information.