Write a welcome funnel that builds relationships

ICYMI, stuffing keywords into your H1 is no longer what makes a good SEO strategy.

Here’s what matters for SEO in 2026, and how to stay visible while writing engaging, relatable copy at the same time.

“Too much marketing advice” is one of the biggest obstacles in the industry right now.

If you’re trying to grow your marketing skills, here’s how to sift through all the “best practices” and actually get results.

There are so many “good websites” that still don’t convert. (And it’s usually not because prices are too high.)

If yours is one of them — here are some of the most common gaps you might be missing, and how to fix them to drive more conversions.

Reaching your 2026 marketing goals starts with setting the right goals in the first place.

Use this article to pressure-test your goals and make sure you’re pushing yourself in the right direction in the new year.

New year, 12,947 new marketing goals.

Here’s a simple framework to help you prioritize and tackle your 2026 email marketing goals — faster, more easily, and more effectively.

Dolly Parton turned 80 yesterday — and she’s the queen of branding, identity, and reputation.

Here are 8 of the best brand and content lessons we can learn from Dolly, along with some of her most iconic quotes.

When I first started as a freelance copywriter, I had 3 projects that totally flopped.

Here are 5 things you can learn from my experience to make sure your copywriting projects turn into revenue, clarity, and growth.

Some of your customers are going to have less-than-ideal experiences with you — but that doesn’t have to determine whether they come back again.

Here’s an example of how my mountain town handled a tricky customer experience crisis, and how you can apply it to your own business.

Are copywriters going obsolete? Will AI take over all copywriting jobs? Are businesses relying on it too heavily?

I get these questions all the time — so I interviewed ChatGPT to see what it said about the future of AI and copywriting. I

ts answers were terrifying… and comforting. You’ll see what I mean.

I got laid off and said “yes” to one freelance copywriting gig — and it ended up being the best plot twist of my career.

Here are 22 things it taught me about adapting, copywriting, and building a business from scratch.

Feeling stuck in your content marketing? Here’s how to make progress, even when you don’t know the “right” next step.

Here are 3 simple strategies to share authentic, vulnerable content that resonates and grows your audience.

Here are 3 ways to keep your content strong and stay motivated when you’re in a pinch — financially, personally, or in your business.

Content marketing doesn’t have to be complicated — in fact, that usually takes away from your results.

Here’s a tip that can apply across every piece of content to help you prioritize simplicity over complexity (and get more from your content as a result).

The SEO landscape is changing EVERY. SINGLE. DAY.

Now we have to know how to rank for AI-generated results. How to get mentioned on Reddit. How to write social content that shows up in SERPs.

Instead of hiding from it, here are 3.5 things you can start focusing on to stay on top of SEO through the chaos.

I marketed myself on Instagram because I felt like I should — and the results flopped.

Here’s what I did instead that ended up leading to viral content and more opportunities (and what you can learn from it for your own marketing).

Just because a copywriting technique works doesn’t mean you should use it. Here are a few examples of proven tactics that can erode your credibility — and how to use them in a way that builds trust instead.

This one piece of copywriting advice helped me go from gut-wrenching feedback to glowing client reviews. Here's how you can do the same. Originally shared in the Sloppy Copy newsletter.

This flatulence-related joke taught me an important lesson about writing for your audience — not your ego. Originally shared in the Sloppy Copy newsletter.

You can’t please everyone — so why try? Here’s how my LinkedIn haters taught me to own my brand voice and build a following of people who genuinely love what I have to say.

Perfectionism is the devil when it comes to your marketing. See why it took my 4 months to launch my newsletter, what I wish I’d done instead, and how to curb your own perfectionism to avoid making the same mistake.

Content marketing in 2025 is moving fast — and staying up to date on the latest industry data is essential.

Check out the most important 2025 B2B content marketing statistics from leading sources (Content Marketing Institute, HubSpot, Semrush, and more) to help you benchmark your strategy, get inspired, and back up your content decisions with data that speaks for itself.

If you regularly split test your emails, you’ll be ahead of 39% of brands. And if you do it right, you can improve their performance by up to 400%. Here’s how to conduct A/B email tests effectively, plus 9 specific elements to start testing first.