Need a hand with your clients’ copy?

If you’re a marketing agency, designer, web developer, or branding expert who needs high-quality copywriting for your client projects, I’m your gal.



Click below to talk it over in a free 30-minute call.

💭 Consulting + second opinions

Meet for 90 minutes and walk away with ideas for your client.

For agencies and freelancers who want expert recommendations before diving into a client’s project, rebrand, or launch.

Use it for:

Website content

Email marketing

LinkedIn

Blogs, case studies, and long-form content

Includes:

  • A pre-meeting questionnaire to fill me in about your client, their project, and any relevant info

  • A 90-minute video call where you’ll get recommendations on strategy, messaging, copy, and more

  • A full summary of what we talked about, my recommendations, and next steps for you and your team

Turnaround: 24 hours

Price: $450

✨ Strategy + editing

Make a plan and get polished copy without full-service copywriting

For agencies and freelancers working with copy provided by clients (or written in-house) — but want to collaborate with an expert to strategize, edit, and make sure it’s ready to convert.

Use it for:

Website content

Email marketing

LinkedIn

Blogs, case studies, and long-form content

Also available as editing only (no strategy) if you already have a plan in place.

Includes:

  • An initial strategy meeting to tell me about your client’s goals, copy process, and content plan

  • Expert strategy on positioning, message, brand voice, and copy — including templates and examples

  • 2 rounds of detailed edits for all the copy your team or client produces

  • Regular check-in calls to share feedback and stay on the same page

Turnaround: 4-6 weeks, depending on project scope

Price: Starts at $1,000

Add-ons available: Additional content, on-page SEO/AIO research, additional revisions, and more

✔️ Project-based copywriting

Get copy for an entire client project, from strategy to final edits.

For agencies and freelancers who want to offer fully-polished, ready-to-launch content without growing their team or workload.

Use it for:

Website content

Email marketing

LinkedIn

Blogs, case studies, and long-form content

Includes:

  • A strategy kickoff call to establish your client’s content brief and share their goals

  • Audience + competitor research to base your client’s copy on what works (not just what sounds good)

  • Full copywriting for everything included in the content brief

  • 2 rounds of revisions based on feedback from you and/or your client

Turnaround: Varies based on project scope

Price: Starts at $1,500

Add-ons available: Copy implementation, additional content, on-page SEO/AIO, additional revisions, and more

🤝 Copywriting retainer

Partner with an expert copywriter for ongoing client work

For agencies and freelancers who want continuous optimization, fresh copy, and editing support as part of their client offerings.

Use it for:

  • Website content

  • Email marketing

  • LinkedIn

  • Blogs, case studies, and long-form content

Includes:

  • Predefined monthly deliverables for a single channel or a mix of website, email, long-form content, and/or LinkedIn — whatever fits your usual client needs

  • Monthly check-ins to stay aligned and make adjustments if needed

  • 1 round of revisions for every piece of content you receive

  • Priority access to keep your clients happy and your workflow smooth

Price: Starts at $1,500 per month

Add-ons available: Copy implementation, additional content, on-page SEO/AIO, additional revisions, and more

My specialties

All services can be applied to any type of copy your clients need:

Website content

Things like: Writing a new website, refreshing existing copy, adding new pages, rebranding, on-page SEO or AIO

Email marketing content

Things like: Writing evergreen campaigns, creating sequences for launches or seasonal sales, refreshing outdated emails

Blogs, case studies, and long-form copy

Things like: Writing SEO/AIO-focused articles, launching sales-focused case studies, creating ebooks and lead magnets

LinkedIn content

Things like: Optimizing your profile bio and about section, establishing your brand voice, ghostwriting posts, managing engagement

A note on pricing:

All prices listed above reflect the starting cost only. Prices will vary depending on content type, project scope, and any add-ons you choose to include.

Why me?

Everyone says they write the best copy and have the best strategies.

But when we work together, you can also expect:

  • Reliability — I follow through on my promises and deliver work on time.

  • Communication — I’ll send proactive updates and never leave you hanging.

  • Quick learning — You won’t have to micromanage or explain things multiple times.

  • Responsiveness to feedback — When you tell me what you think, you’ll see it reflected in your clients’ copy.

  • High-quality work — That’s the whole point, right?

  • Attention to detail — I consider everything from timelines to oxford commas.

  • A committed partner — I’m not just a writer. I’ll lighten your load, delight your clients, and help you scale.

What clients say:

  • “Cassidy is creative, strategic and thoughtful in her approach to content - always ensuring each piece aligns with its greater purpose and is compelling for the intended audience.”

    Angela Fornelli | VP Marketing, Ontraport

  • "Cassidy is a powerhouse, consistently delivering high-quality work and thoughtful responses and insights. She is an amazing asset to our team and the company!”

    Molly Thompson | Digital advertising strategist

  • “Cassidy will pay special care to treat your business like her own, because she genuinely wants to see it grow and thrive!”

    Caitlin Carlson | Marketer & HR professional, Ontraport

  • "Cassidy is the one you should trust with your website's content by all standards! ... She helped make the vision for my business a reality."

    Chase Avery | Founder, Avery Automations

Let’s give your clients a voice they’re proud of

Share some info below to make some magic happen.

Don’t want to wait?

Click here to book a free discovery call with me. We’ll say hello, chat about your goals, and see how I can help.

Embrace your sloppy side

Planning and writing marketing content is messy. Chaotic. Constantly changing.

Sloppy Copy is a newsletter for people like you — who know the process doesn't always look pretty... but can still lead to something mind-blowing that gets real results.

Ready for embarrassing tales, marketing fails, and a glimpse at the real, unfiltered process of making content work?

All I need is your email. 👇

It’s like having a super-chill copywriter friend who shares her most embarrassing moments and gives you free advice.

FAQs

  • Each service is custom-priced based on the type of content and the scope of your project. Once I learn more about your needs and goals, I’ll be able to provide a more detailed quote.

    However, here are some ballpark ranges for reference:

    Consulting and second opinions: $450 (flat rate for 90 mins)

    Strategy + editing:

    • Websites: $1,000-2,000 base

    • Email marketing: $1,000-1,800 base

    • Blogs, articles, case studies: $800-1,500 base

    • LinkedIn: $900-1,800 base

    • **Lower pricing available if you opt for editing only (no strategy)

    Project-based copywriting:

    • Websites: $2,500-6,000 base

    • Email marketing: $2,000-4,500 base

    • Blogs and articles: $400-750 per article base

    • Case studies: $1,200-2,500 each base

    • LinkedIn: $1,500-3,500 per month base

    Copywriting retainer:

    • Websites: $1,500-3,000/mo base

    • Email marketing: $1,000-2,500/mo base

    • Blogs, articles, case studies: $1,500-3,500/mo (based on volume)

    • LinkedIn: $1,500-3,500/mo (based on volume)

    • Retainers are totally customizable with the option to mix and match different content types

    Note: These prices do not include paid add-ons.

  • I’ve worked with teams of all sizes, skills, and workflows, so I know how to adapt to your unique style of work.

    Here are a few things I can promise:

    • Reliability — I follow through on my promises and deliver work on time.

    • Communication — I’ll send proactive updates and never leave you (or your clients) hanging.

    • Quick learning — You won’t have to micromanage or explain things multiple times.

    • Responsiveness to feedback — I’ll turn your critiques and revision requests into the end result you’re looking for (no ego involved).

    • High-quality work — That’s the whole point, right?

    • Attention to detail — I pay attention to everything from timelines to oxford commas.

    • A committed partner — I’m not just a writer. I’ll take work off your plate and treat your clients like I do my own.

  • Yes. I often partner with agencies and offer fully white-labeled copy, so I can blend seamlessly into your process without your clients ever knowing I’m in the background.

  • These offerings provide a framework to get started, but I always adapt my copywriting services to your unique needs. If you’re interested in something that isn’t covered above, I’m still happy to help out.

    Simply send a message or book a free discovery call to talk it over.

  • I’ve written copy for basically any marketing asset you can think of — from social media to courses and paid ads — but here are my top specialties:

    • Website copywriting

    • Landing page copywriting

    • Email marketing copywriting

    • Newsletter copywriting

    • Blogs, case studies, and long-form content

    • LinkedIn ghostwriting

    • Content optimization

  • Yes! Check out my copywriting retainer package above to learn more.

  • Plenty of agencies and freelancers can handle copywriting in-house — and if you have the bandwidth and talent you need, go for it!

    But here’s what I’ve seen from partners who regretted adding copywriting to their own plates:

    • It stretched their team too thin. Your designers, strategists, or account managers may be able to write — but that doesn’t mean it’s the best use of their time. Instead of focusing on their zone of genius, they’re pulled into copy projects that eat up hours and slow delivery. And if you’re a freelancer, it’s your own time and bandwidth that gets drained.

    • The results weren’t consistent. Writing is only half the job — knowing what works is the other half. Copy that actually converts takes years of testing, iterating, and applying proven strategies. Partners come to me when they want reliable, data-backed copy they can confidently put in front of their clients.

    • It bottlenecked client work. If your internal bandwidth is already maxed, trying to keep copy in-house just delays timelines. Projects drag, clients wait longer, and growth slows. By partnering with a copywriter, you keep things moving and free up space to scale without burning out.

    Outsourcing copy isn’t about what you can’t do — it’s about doing more of what you do best while making sure your clients still get top-tier results.

  • I’ve written for a wide range of industries, but I have the deepest experience in tech, SaaS, wellness, and lifestyle brands.

    That said, I’m skilled at diving into new markets quickly — so if I’m not already familiar with your space, I’ll learn it fast.

  • I’ll always give you a realistic timeline upfront, based on the scope of your project. Most projects take 2–4 weeks, and I hit deadlines without sacrificing quality.

    If you’re on a tighter schedule, I can usually accommodate with advance notice (may include an additional rush fee).

  • Before writing a word, I do a deep dive into your brand (or client) voice through existing materials, brand guidelines, and collaborative Q&As. I’ll create copy that feels natural, consistent, and uniquely yours.

  • I bring both. Strategy is built into all my services, whether it’s positioning your brand, mapping a customer journey, or optimizing for conversions. All the copy I write for you will be backed by a plan.

  • Copywriting is designed to persuade and convert — think websites, ads, emails, and sales pages.

    Content writing is usually more educational or informative — like blogs, case studies, and guides.

    I specialize in conversion copywriting and long-form content, so you can get both the persuasive copy that drives action and the in-depth content that builds trust and authority.

  • Absolutely. All my packages are fully customizable and include a la carte add-ons.

    Here are some examples:

    For websites:

    • Additional pages

    • SEO/AIO research and implementation

    • Brand messaging and style guides

    For email marketing:

    • Additional emails/funnels

    • Implementation of email copy

    • Extra revisions

    For blogs, case studies, and long-form content:

    • Longer articles

    • Additional articles

    • SEO research, strategy, and implementation

    • Interviews with customers or subject matter experts

    For LinkedIn:

    • Additional posts

    • Additional profiles

    • Engagement and DM management

    • Posting (in addition to writing)

    • Personal branding strategy

    If you’re interested in adding to your package, we can chat about your specific needs in your free discovery call

  • Yes — revisions are part of the process. Most projects include one to two rounds of revisions, which is almost always enough to get to final copy you love.

    However, if you’d like additional rounds of revisions, they’re always available as an add-on.

  • LinkedIn is the only social media platform I provide services for.

    If you need support with Instagram, TikTok, Facebook, or any other social platform, I’d be happy to connect you with a social media expert in my network.