Choose your roast

OVERVIEW

You have 3 roasts to choose from

Each has its own price point, scope, and level of detail.

Pick the one that best fits your needs.

  • One piece of content.  Standard review.

    Examples: 

    • One sales page

    • One blog post

    • One short email sequence

    Delivered via: Google Doc

    ✨ GET THIS ROAST ✨

  • Two related assets. Added customer experience review + Loom video.

    Examples: 

    • Sales page + follow-up email

    • Short email sequence + landing page

    • Two blog posts

    Delivered via: Google Doc + Loom video walkthrough

    ⚡️ GET THIS ROAST ⚡️

  • Up to three assets. Higher-level teardown. Swipe copy + links to inspiration.

    Examples: 

    • Website home page + sales page + about page

    • Opt-in page + email sequence + upsell landing page

    • Longer email sequence (5-7 emails)

    Delivered via: Google Doc + Loom video walkthrough

    🔥 GET THIS ROAST 🔥

SPECIFICS

What’s included in each roast

Pick your poison:

Get a single-asset copy roast
Get a multi-asset copy roast
Get a "Be brutal" copy roast

THE PROCESS

What happens next?

01

You’ll land on a checkout page where you can purchase your roast.

02

You’ll receive an email with instructions to share some basic info and a link to the copy you want me to review.

03

Within 5 business days, I’ll send your completed roast and recommended next steps.

04

If you have any questions or want help making changes (totally your choice — no obligation), you can reach out via email. I’m happy to help.

“Cassidy is the one you should trust with your website's content by all standards!

I am a web designer, and should my clients ever need help with their marketing content, Cassidy is the absolute first person I will send them to.

She has a clear vision that takes your business mission to a whole new level.”

— Chase Avery | Founder, Avery Automations

FAQs

  • You’ll receive a detailed critique of your copy with in-context comments, plus a short written summary that explains:

    • What’s working

    • What’s not

    • What’s unclear or hurting conversions

    • What to prioritize fixing first

    Here’s what isn’t included:

    • A total rewrite of your content

    • A collaborative editing session

    • An ongoing strategy engagement

    • Unlimited follow-up questions

    • A brand voice or messaging guide

    This is feedback and direction — not a full rewrite.

  • You’ll get your completed roast within 5 business days of kickoff (that includes payment + receiving your intake form and copy link).

    If I’m booked out or timelines change, that will be clearly noted before you pay.

  • You’ll get your feedback via:

    • A Google Doc with comments

    • Plus a Loom video where I’ll walk you through it all (for Multi-Asset Roasts and “Be Blunt” Roasts only)

    It’ll be sent to the email you provide in your intake form, and you’ll be able to review it on your own time.

  • Common options include:

    • Home pages

    • Landing pages

    • Sales + conversion pages

    • Blog posts

    • Case studies + reports

    • Email sequences

    • Service pages

    This list is just a framework. If you’re unsure whether your asset fits, email me at Cassidy@contentbycass.com before purchasing.

  • Yes — as long as you already have something written, I can work with it.

    If your copy still lives in a Google Doc or is only freshly published, this is actually the perfect time to get professional feedback on it.

    If you don’t have a draft or page yet, however, this won’t be the right starting point. In that case, I’d recommend a strategy or build-out instead.

  • That’s the whole point, isn’t it?

    This service is designed to identify conversion issues and missed opportunities, so you know how to fix them and get better results from your copy.

    But in the end, implementation is up to you — results depend on whether and how you apply the feedback.

  • Upfront payment keeps everything smooth and simple for both of us. It:

    • Reserves your spot

    • Keeps scope clear on both ends

    • Allows me to focus fully on delivery instead of admin

    It also keeps this service fast, clean, and fairly priced.

    With that said — if you have any questions, concerns, or hesitations you’d like to discuss before purchasing, go ahead and email support@contentbycass.com.

  • Fair question. 

    I won’t lie, AI does have its strengths. It can:

    • Find and fix grammar and punctuation errors

    • Tell you about copywriting and conversion “best practices”

    • Tweak your tone, style, and overall vibe

    But here’s what AI can’t do (that I can):

    • Think like a human. I can answer questions like: 

      • Is this a sensitive topic for some people?

      • Does this make me feel defensive, or motivated?

      • Does this sound like marketing, or like talking to a friend?

    • Be original. I can tell you:

      • How to stand out from competition (instead of copying them)

      • Where to sprinkle in your unique story, beliefs, and personality

      • When it’s worth trying something new vs. sticking to the basics

    • Understand your audience. I can show you:

      • How your message hits for readers who are skeptical, tired, rushed, etc.

      • When you should use urgency vs. empathy vs. scarcity vs. other copywriting tactics

      • Whether emojis will be fun or dumb, which phrasing will sound relatable, when you should be personal vs. professional, and more.

    If you just want a quick, surface-level review — AI will probably suffice.

    But if you want deeper feedback on how your copy resonates and converts — a roast will save you a lot of time, energy, and extra edits.

  • No — and that’s intentional.

    This service is designed to give you clarity and direction — not create dependency, suck you into a long project, or blur scope.

    If you want hands-on implementation, I’ll recommend the best next step after the roast.

  • That’s okay!

    This is professional critique based on conversion best practices and 8+ years of industry experience — and there’s no guarantee you’ll like every note. 

    Every penny you spend on your business is intentional, and I’m not here to sell you fluffy, feel-good feedback. I’m here to give you blunt, to-the-point suggestions to help your copy get better results. 

    If you disagree, there’s no obligation to implement the changes or work with me further.

    The value you’re getting is in honest, outside perspective, not consensus. 

    (But to be clear, I only provide feedback that I genuinely believe in. I treat your business as if it were my own, and I’d never recommend something that will hurt your reputation or sales.)

  • Of course — light clarification is included.

    But to clarify, this is not an open-ended consulting engagement or live coaching session. If you want deeper support, I’ll point you toward a paid option that makes sense.

  • Because this is a time-based, custom service, payments are non-refundable once work has started.

    That said, if something feels unclear or you need clarification on feedback, I’m happy to explain my thinking — just reply to the delivery email if you need more info.

  • If you want:

    • Help fixing what I flagged

    • A deeper audit

    • Conversion + visibility support

    I’ll tell you what makes sense next when your roast is completed — no pressure, no pitch mid-delivery.

    (But spoiler: If you start with a roast and decide to move forward with another service afterwards, you’ll get a fun little discount on whatever comes next.)

  • Feel free to check out my portfolio or about page — or shoot me a message with any specific questions.