https://www.contentbycass.com/blog daily 0.75 2026-02-12 https://www.contentbycass.com/blog/stop-writing-for-seo monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/a088a88c-19bb-4cd8-844f-48200f2834cf/moira+unacceptable.gif Blog | Content by Cass - Why you shouldn’t “write for SEO” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/what-a-bowling-league-taught-me-about-upskilling-in-marketing-js44d monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/52437710-60e1-4efe-9f97-6069caaf4061/mmkay+alexis.gif Blog | Content by Cass - What a bowling league taught me about upskilling in marketing - Make it stand out My whole bowling league experience in a nutshell https://www.contentbycass.com/blog/why-good-websites-dont-convert monthly 0.5 2026-02-12 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/a900b9c5-8715-4314-8594-ee726918d1a6/sad+man.gif Blog | Content by Cass - The real reason people leave your website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/how-to-choose-the-right-marketing-goals-for-2026 monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/e6443d59-112f-49b3-a61d-4b3cdeaac106/you+tried+trophy.jpeg Blog | Content by Cass - How to choose the right marketing goals for 2026 - Make it stand out An actual screenshot from my pitiful 2025 fantasy football team https://www.contentbycass.com/blog/use-this-framework-to-overcome-2026-email-marketing-overwhelm monthly 0.5 2026-01-21 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/572f52c8-584f-4d48-b5db-1ad87add5442/grinch+wallow+in+self+pity.gif Blog | Content by Cass - Use this framework to overcome 2026 email marketing overwhelm - Make it stand out ^This is how the rest of my day went, if you were wondering https://www.contentbycass.com/blog/8-branding-lessons-from-dolly-parton monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/da9ab5bc-3199-4e1e-86d5-cdf21a4db18e/Dolly+laughing.gif Blog | Content by Cass - What Dolly Parton can teach us about branding and content - Make it stand out An actual screenshot from my pitiful 2025 fantasy football team https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/570a7b01-d59a-4436-af52-56c36350d990/Dolly+no+such+thing+as+natural+beauty.gif Blog | Content by Cass - What Dolly Parton can teach us about branding and content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/4ded3836-b607-4dc7-a837-cd9bce3848e4/Dolly+pointing.gif Blog | Content by Cass - What Dolly Parton can teach us about branding and content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/acabd908-5e65-47ad-86e2-38107e3ad58d/Dolly+cowgirl+celebrate.gif Blog | Content by Cass - What Dolly Parton can teach us about branding and content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/b9bcf3fd-c0c9-41ca-a114-fb640381efbb/Dolly+laughing+w+Kenny.gif Blog | Content by Cass - What Dolly Parton can teach us about branding and content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/222b98a5-5f09-4e1f-8a23-9f8f9553f56a/Dolly+Parton+Porter+Wagoner.jpg Blog | Content by Cass - What Dolly Parton can teach us about branding and content - Make it stand out Dolly Parton and Porter Wagoner | Source: countrythangdaily.com https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/d743b336-ab90-45ad-9091-ba75455496a0/9+to+5+dolly+parton.gif Blog | Content by Cass - What Dolly Parton can teach us about branding and content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/abcaddc9-ba36-4847-ac36-5c677d46c631/dolly+cheering.gif Blog | Content by Cass - What Dolly Parton can teach us about branding and content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/8b9ceca7-764d-4d9d-8a71-18d84d994074/Dolly+winking.gif Blog | Content by Cass - What Dolly Parton can teach us about branding and content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/5-ways-to-make-copywriting-projects-successful monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/fb032f98-d874-4f23-accb-c1968fac4039/David+rose+dont+want+any+of+that.gif Blog | Content by Cass - 5 ways to make sure a copywriting project succeeds (based on 3 projects I flopped) - Make it stand out an oldie, but goodie https://www.contentbycass.com/blog/what-a-mudslide-taught-me-about-customer-experience-marketing monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/31c40574-dc76-405e-bf00-0d1a737f3ecb/winter+is+coming.gif Blog | Content by Cass - What a mudslide taught me about customer experience marketing - Make it stand out an oldie, but goodie https://www.contentbycass.com/blog/what-chatgpt-says-about-ai-and-copywriting monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/9f0b757b-6a06-46d2-9cb7-40270f265201/Bender+high+five.gif Blog | Content by Cass - An interview with ChatGPT: The future of copywriting + AI - Make it stand out While I was writing this, I kept hearing Bender from Futurama saying, “KILL ALL HUMANS.” https://www.contentbycass.com/blog/75-google-business-profile-stats-2025 monthly 0.5 2026-02-12 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/b8109382-bfdb-44d6-ad83-060bc3fa3d9e/Google+Business+Profile+Performance-why+it+matters.png Blog | Content by Cass - Your Google Business Profile sells for you in 2026 — these 75 stats prove it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/c797eb49-459a-4625-86f2-272e1816b93c/How+Google+Business+Profile+features+boost+engagement-how+customers+engage.png Blog | Content by Cass - Your Google Business Profile sells for you in 2026 — these 75 stats prove it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/6362b013-0c31-44d8-81d3-3ec26726363e/How+Google+Business+Profiles+influence+local+search+intent+and+behavior.png Blog | Content by Cass - Your Google Business Profile sells for you in 2026 — these 75 stats prove it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/12189864-ff17-4dbf-afd7-e652a9ee2c84/Google+Business+Profile+reviews+strategy.png Blog | Content by Cass - Your Google Business Profile sells for you in 2026 — these 75 stats prove it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/bc1737e5-f628-4a48-a99f-464469288f7d/Google+Business+Profile+impact+of+photos+and+visual+media.png Blog | Content by Cass - Your Google Business Profile sells for you in 2026 — these 75 stats prove it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/1ab80855-c49f-4e82-906b-329cfbd643c3/How+to+boost+Google+Business+Profile+Conversions.png Blog | Content by Cass - Your Google Business Profile sells for you in 2026 — these 75 stats prove it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/how-i-turned-my-layoff-into-12k-and-a-new-business monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/38763ccd-e4e0-4f7d-bfe1-cc7901d7bfec/nick+miller+miserable+magical.gif Blog | Content by Cass - 22 things I learned from getting laid off to becoming freelance copywriter - Make it stand out ^this year in a nutshell https://www.contentbycass.com/blog/one-line-to-stop-overthinking-your-marketing monthly 0.5 2025-10-20 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/d4234834-b3d3-4fa0-aa62-b60e4ceca240/Don+Draper+driving.gif Blog | Content by Cass - Use this one line to stop overthinking your content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/how-to-stop-feeling-cringey-in-marketing monthly 0.5 2025-10-09 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/bc585472-8013-4a5d-b30a-ed3e71cf09a7/alexis+nobody+cares.gif Blog | Content by Cass - How to stop feeling cringey in your content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/how-to-market-when-business-sucks monthly 0.5 2025-10-09 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/b3e03fca-3ed4-4b25-8bc6-6a686f8399ee/leslie+everything+hurts.gif Blog | Content by Cass - How to market when business sucks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/simplicity-in-content-marketing monthly 0.5 2025-10-09 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/74795be5-c3b5-4b90-9486-d178bd47700a/whole+ass+one+thing.gif Blog | Content by Cass - How to make simplicity your content’s biggest strength - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/3-things-that-actually-matter-for-seo monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/c59f7035-ac32-497b-87c4-5746d8ad29ad/homer+simpson+in+bush.gif Blog | Content by Cass - 3.5 things that *actually* matter for SEO - Make it stand out Live footage of me answering a DM asking for SEO services https://www.contentbycass.com/blog/i-wasted-months-on-instagram-marketing monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/8d1ddea7-e038-4108-8317-4b9b28606bb1/abby+dropping+phone.gif Blog | Content by Cass - I wasted MONTHS on Instagram marketing when I should've done this - Make it stand out This was me for 3 months straight. Ask my husband. https://www.contentbycass.com/blog/how-to-ethically-adapt-sleazy-copywriting-tactics monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/c555d567-96dd-4829-8f6f-0c37817db212/peggy+ew.gif Blog | Content by Cass - How to turn sleazy copywriting tactics into trust-builders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/this-copywriting-tip-got-me-better-results monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/1756318302070-YBZA1PAZCYPQ24MFCSGE/broad+city+i+get+it+now.gif Blog | Content by Cass - This copywriting tip got me better results - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/what-a-fart-joke-taught-me-about-copywriting monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/8377603a-814c-4d82-8a40-15bfd81c6982/monty+python+fart.gif Blog | Content by Cass - What a fart joke taught me about copywriting - Make it stand out The only fart-related gif I have no shame in sharing https://www.contentbycass.com/blog/people-hate-my-writing monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/5de059fb-9957-4db1-b665-ffb4a157300b/schitts+creek+disciples.gif Blog | Content by Cass - People hate my writing - Make it stand out Accurate gif depiction of my husband consoling me when I get bad feedback from weirdos online https://www.contentbycass.com/blog/how-perfectionism-kills-your-marketing monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/aa7f90b8-c01f-4c45-960a-70363a4c220c/dorinda+ashamed.gif Blog | Content by Cass - How perfectionism kills your marketing - Make it stand out (yes, there is a Real Housewives gif for everything) https://www.contentbycass.com/blog/40-b2b-content-marketing-statistics-you-cant-ignore monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/92bacc94-ff80-4bba-a7a1-b2cf0a82d6a7/B2B+content+marketing+statistics.jpg Blog | Content by Cass - 40+ B2B content marketing statistics you can’t ignore in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/9b75fc95-8c2e-457e-abc5-8ca3059d1963/content+marketing+strategy+structure+roi.png Blog | Content by Cass - 40+ B2B content marketing statistics you can’t ignore in 2025 - A step above “good enough” A whopping majority of marketers say their content marketing strategy is moderately to very effective. (Not too shabby.) https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/d008d3bc-5d25-4574-8e3b-33af675b788f/content+teams+and+workflows.jpg Blog | Content by Cass - 40+ B2B content marketing statistics you can’t ignore in 2025 - Make it stand out Small, yet mighty teams make up the majority of in-house content marketing in 2025. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/3a052e72-6150-4ebf-adeb-04e02f6d4503/content+marketing+performance.jpg Blog | Content by Cass - 40+ B2B content marketing statistics you can’t ignore in 2025 - Make it stand out Attributing ROI, tracking customer journeys, and connecting performance to business goals are the top 3 challenges in 2025 (as reported by Content Marketing Institute and MarketingProfs). https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/147cdd42-5896-4a94-944e-543a98bdc32e/AI+usage+in+content+marketing.jpg Blog | Content by Cass - 40+ B2B content marketing statistics you can’t ignore in 2025 - Dabbling in AI? Most of us are — but lots of marketers haven’t taken the extra step to systemize their AI content generation. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/4b221965-2c50-4644-b031-f5f4d60f13cd/repurposing.jpg Blog | Content by Cass - 40+ B2B content marketing statistics you can’t ignore in 2025 - Make it stand out If you’re smart about repurposing your content, you’ll be able to get ahead in 2025. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/eec8b175-0e4c-4df2-b10b-6058847d8630/buyers+journey.jpg Blog | Content by Cass - 40+ B2B content marketing statistics you can’t ignore in 2025 - Where does your content fit into your buyer’s journey? The majority of B2B marketers aren’t sure — which means this is a great opportunity to get ahead. https://www.contentbycass.com/blog/5-automated-email-marketing-funnels-to-launch-first monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/86e88859-97f9-477c-9e92-1cddf16d8ce4/Email+marketing+roi.png Blog | Content by Cass - 5 automated email marketing funnels to launch first - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/797c3243-e80d-4591-bb55-51ba69988061/Why+we+buy+newsletter+example.png Blog | Content by Cass - 5 automated email marketing funnels to launch first - Example: Why We Buy “Why we buy” is a great example of providing value in your newsletter, rather than making it about yourself. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/29bb4eef-d221-482c-a122-1b794cc98dce/Victorias+Secret+exclusive+sale+example.jpg Blog | Content by Cass - 5 automated email marketing funnels to launch first - Example: Victoria’s Secret Semi-Annual Sale VS offers early access to rewards members for their biggest sales of the year. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/00a4f902-602e-4cb2-9625-404ac77b62d3/dance+studio+example+welcome+email+marketing+automation.png Blog | Content by Cass - 5 automated email marketing funnels to launch first - Example: Pole dance studio This studio encouraged new subscribers to join their first class by building trust and confidence over time. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/cfa5c8ca-1c00-4915-b227-310cdf238f53/Upsell+opportunity+examples.png Blog | Content by Cass - 5 automated email marketing funnels to launch first - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/6eace927-75ff-4497-b2e3-54d0b3c7c768/maybe-you-died+liquid+death+image+example.jpg Blog | Content by Cass - 5 automated email marketing funnels to launch first - Example: Liquid Death Source: Really Good Emails https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/1742672595715-X60F5UUHCMTE4X3YRPIO/Free+welcome+funnel+template+images.png Blog | Content by Cass - 5 automated email marketing funnels to launch first - Write your welcome and nurture funnel faster — for free. Click here to download your plug-and-play template, no strings attached. You’ll get fill-in-the-blank copy for your entire welcome and nurture funnel, ready for you to plug in your details and launch. https://www.contentbycass.com/blog/9-ab-email-tests-that-help-you-sell-more monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/66e56d77-43e1-42d7-a7c5-b503d9e9ec40/ab+test+result+example.png Blog | Content by Cass - 9 A/B email tests that help you sell more - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/b74289d2-eeff-45f3-be66-fc3867fd87b9/Split+test+graphic+-+subject+lines.png Blog | Content by Cass - 9 A/B email tests that help you sell more - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/82799919-8bdf-43b6-b553-1ae6249dc164/Split+test+graphic+-+cta+format+v2.png Blog | Content by Cass - 9 A/B email tests that help you sell more - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/8c7368f9-907e-4cce-885a-9e5c1d1ecebe/Screenshot+2025-03-29+at+6.30.41%E2%80%AFPM.png Blog | Content by Cass - 9 A/B email tests that help you sell more - How to test your email body copy Use this approach to make sure you can attribute performance changes to the different angle you write (rather than other aspects of the email). https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/a6eef2d9-84b2-4bb8-9865-6a44c8cd3cc5/Split+test+graphic+-+hooks.png Blog | Content by Cass - 9 A/B email tests that help you sell more - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/25e5a64c-f51e-46ec-9324-750f7f7c5d4c/ICE+framework.png Blog | Content by Cass - 9 A/B email tests that help you sell more - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/do-you-really-need-copywriting-services monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/1757007274196-DEFV0EQ4X69A8MR39COV/i+dont+know+if+thats+necessary+david+rose.gif Blog | Content by Cass - Do you *really* need copywriting services? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/7eb9735e-ee6f-4cc6-a6b6-30873c72244a/Reddit+copywriting+services+advice Blog | Content by Cass - Do you *really* need copywriting services? - Make it stand out Advice from a reddit user in a post from r/Marketing https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/3f76f4ea-5423-4b9f-93a6-d1d3a395b29f/AI+copywriting+study+results Blog | Content by Cass - Do you *really* need copywriting services? - Make it stand out Comparative performance study results from ShadoInk https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/c2e6ceaf-d03d-47ec-a8f6-44356df77a11/ChatGPT+AI+copywriting Blog | Content by Cass - Do you *really* need copywriting services? - Make it stand out Proof: ChatGPT itself agrees that we shouldn’t be using it to replace human copywriters. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/2d74497c-a614-4722-b09e-90c52138a7d8/How+to+find+the+right+copywriter Blog | Content by Cass - Do you *really* need copywriting services? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentbycass.com/blog/seo-content-strategy-mistakes monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/1739341506846-B48S7EJOT0SB3A9KOAGO/unsplash-image-FlPc9_VocJ4.jpg Blog | Content by Cass - 3 content SEO strategy mistakes — and how to fix them - Keywords are important — but if they keep readers from understanding and connecting with your content, they won’t help you show up in search results. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/d7e648cc-7a88-4d04-b5f6-daecd50476a1/unsplash-image-RDKFsb4beHI.jpg Blog | Content by Cass - 3 content SEO strategy mistakes — and how to fix them - Pay attention to what your readers are actually looking for when they search for your target keywords — and make sure your content fits their mindset. https://images.squarespace-cdn.com/content/v1/6759403188c89359b7fb1c70/bac139f8-3f60-44c9-b575-ce15b84db825/update+outdated+content+for+seo.jpg Blog | Content by Cass - 3 content SEO strategy mistakes — and how to fix them - If you have articles on your site that hasn’t been updated for a while, it could be hurting your rankings. 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